Today's Must Read
Columbia brews beer using bear poop
The outdoor brand partnered with a Portland brewery to create an IPA using foraged ingredients – bypassing expensive TV slots for earned media buzz.
WEBINAR
WEBINAR: The New Luxury in China’s $40B Sports Market
Join SGI Europe & Hot Pot on 11 Feb to analyze FY2025 e-commerce data and the shift toward high-performance gear in China’s $40B sports market.
IN THE SPOTLIGHT
Adidas hits record revenue, launches buyback
The sportswear giant posted double-digit growth across all markets and channels.
Foot Locker to dominate NBA All-Star 2026
The retailer brings exclusive sneaker launches, athlete appearances, and community programming to downtown Los Angeles Feb. 12-15.
Global sports economy: numbers and outlook | WEF report
A new WEF analysis reveals sports tourism as the biggest driver, but climate threats and physical inactivity could erode revenues.
Sport 2000 grows 9% in 2025
German-based retail giant hits €4.4 billion in external sales as domestic market leads with a 15 percent surge.
PSG plants its flag in Hong Kong
Paris Saint-Germain has launched its first permanent retail space in Hong Kong partnering with Fanatics China to reach its second-largest Asian fan base.
Adidas, Nike, UA get floors to themselves at El Corte Inglés, Puerta del Sol
Spanish retailer dedicates entire building to sportswear, with major brands getting dedicated floors and expanded sneaker selection.
PTPA seeking outside capital, per report
Players’ union explores $1bn raise to reshape tennis governance and commercial control.
Amer Sports redeems $80m in debt
The sporting goods group will pay down debt at a premium while announcing its Q4 earnings date for Feb. 24.
Authentic consolidates Guess brand
The multi-brand group now owns 51% of Guess’s IP whilst management retains full operational control, making the fashion brand Authentic’s second-largest asset.
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How Anta can help Puma to come back in China
Industry insider explains why the Chinese sportswear giant has what it takes to reverse Puma’s decline.
KKR continues to invest in sports, report says
The American investment giant is negotiating to acquire Global Sport Group, which holds stakes in sporting properties across Europe, Sky News reports.
Adidas hits record revenue, launches buyback
The sportswear giant posted double-digit growth across all markets and channels.
Running brand Tracksmith names new CEO
Former Converse CEO Jared Carver takes the helm as founder Matt Taylor transitions to a creative leadership role.
U.S.: League One Volleyball names first commissioner
Former Nike and Jordan Brand executive Sandra Idehen joins as first commissioner to scale American League One Volleyball into a professional league operation.
On Holding hires new CFO
Frank Sluis will support global expansion as CEO Martin Hoffmann steps back from his dual role
Oakley Meta makes Super Bowl debut with AI eyewear
Oakley Meta’s first Super Bowl commercial features Spike Lee, Marshawn Lynch and Olympians across multiple sports disciplines using AI-powered athletic eyewear.
Visa Study: AI reshapes winter sports participation
AI is reshaping how Americans engage with winter sports, with 44% planning snowboarding bookings inspired by the Olympics, Visa study shows.
Intersport fined €3.5m for customer-data transfers
France’s data watchdog penalises the sporting goods retailer for transferring loyalty programme members’ contact details to social networks without consent.
WHITESPACE partners with eVent for PFAS-free pants
This choice reinforces the brand’s commitment to sustainable technical materials in premium snowboarding apparel.
Sebastian Vettel receives conservation award
Four-time Formula 1 world champion Sebastian Vettel will receive The Perfect World Foundation Award 2026 for environmental activism.
Sorona maker sells unit to fund spandex shift
CovationBio divests manufacturing stake to Primient, redirecting capital toward corn-based spandex alternative for athletic apparel markets.
Oakley Meta makes Super Bowl debut with AI eyewear
Oakley Meta’s first Super Bowl commercial features Spike Lee, Marshawn Lynch and Olympians across multiple sports disciplines using AI-powered athletic eyewear.
Columbia brews beer using bear poop
The outdoor brand partnered with a Portland brewery to create an IPA using foraged ingredients – bypassing expensive TV slots for earned media buzz.
Foot Locker to dominate NBA All-Star 2026
The retailer brings exclusive sneaker launches, athlete appearances, and community programming to downtown Los Angeles Feb. 12-15.
How Anta can help Puma to come back in China
Industry insider explains why the Chinese sportswear giant has what it takes to reverse Puma’s decline.
PSG plants its flag in Hong Kong
Paris Saint-Germain has launched its first permanent retail space in Hong Kong partnering with Fanatics China to reach its second-largest Asian fan base.
WEBINAR: The New Luxury in China’s $40B Sports Market
Join SGI Europe & Hot Pot on 11 Feb to analyze FY2025 e-commerce data and the shift toward high-performance gear in China’s $40B sports market.
Study: US consumers bear most Trump tariff costs
Kiel Institute research shows foreign exporters absorbed only 4% of 2025 US tariff burden, with American importers and consumers paying the rest.
EU may freeze US trade deal over Trump threat
European Parliament’s largest political group says approval of zero-tariff deal impossible after US president announces levies on eight countries.
China exports surge despite US crash
China recorded $1.18 trillion (€1.01tn) trade surplus in 2025 as exports to ASEAN and EU jumped while US shipments crashed 30 percent in December.
Deep dive: Vietnam’s $134bn US surplus driven by sports
Vietnam’s footwear and apparel exports surge despite Trump tariffs, posting $134bn US trade surplus as Nike, Adidas concentrate production there.
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