Paris Saint-Germain (PSG) officially opened its first permanent store in Hong Kong on January 17, in the presence of former PSG midfielder Blaise Matuidi. The store was developed in collaboration with Fanatics China. The inauguration ceremony highlighted Hong Kong traditions, including lion dances.
The new space is located within the K11 MUSEA shopping mall, in Hong Kong’s Victoria Dockside district. Supporters can find iconic items from the Parisian wardrobe, including sportswear and lifestyle pieces, accessories, and the Club’s four official kits for the season – home, away, third and fourth kits. The store also sells exclusive products, specially designed for Asian supporters. A unique capsule collection for 2026 Chinese New Year, developed in partnership with Fanatics China, has been available for purchase since the opening of the store. In the future, the Hong Kong store will showcase collections created through partnerships with both new and well-known local artists, aimed at enriching the area’s creative community. Additionally, the store will host events and workshops, to allow PSG fans to embrace the club’s codes and universe.
“These spaces, far more than retail locations, are designed as platforms for expressing the passion of our supporters and the creativity of the local artistic scene,” said PSG Diversification Director, Nadia Benmokhtar, who attended the inauguration ceremony.
The opening of the Hong Kong store is part of PSG’s ambition to strengthen its physical presence among supporters around the world. The club boasts nearly 131 million fans, 20 official supporters’ clubs, and 7.3 million followers on social media across China. In the Asian continent, PSG brings together more than 65 million online followers, with China representing the club’s second-largest fan community behind Indonesia.
