China’s sports and outdoor e-commerce sector has breached the $40 billion net sales threshold, marking a definitive shift in the country’s retail hierarchy. However, the 2026 landscape is increasingly defined by a strategic paradox: while the sheer volume of traditional sportswear remains high, growth in that segment is plateauing. In its place, a sophisticated, technical-driven demand is surging as the “active lifestyle” matures into China’s primary form of luxury consumption.
For global brands, the risk is no longer market entry, but market misplacement. As the era of “one-size-fits-all” athleisure fades, the capital is moving toward specialized, high-performance categories. To analyze this structural pivot, SGI Europe and Hot Pot China are convening an Expert Talk to unpack the FY2025 China Sports & Outdoor E-commerce Sales Report.
This webinar, hosted on February 11, 2026, is designed to move beyond surface-level numbers. By analyzing performance across Tmall, JD.com, and Douyin, we provide a factual reference point to bridge the knowledge gap between global headquarters and local teams.
The session will deconstruct which specific categories, products, and brands are driving value, and, more importantly, what these results imply for strategic decision-making in 2026.
Why industry leaders are joining:
- Validate Strategy with Platform Data: Access granular insights into how consumer behavior shifted across major platforms in FY2025.
- Identify Growth Niches: Pinpoint the technical categories currently seeing double- and triple-digit growth.
- Analyze the Challenger Landscape: Study the brands successfully disrupting established players to gain premium market share.
- Actionable 2026 Forecasts: Gain a data-backed outlook to help optimize market entry or scaling efforts in the coming year.
Expert Talk: China Sports & Outdoor FY2025 Ecomm Report: What’s winning and what it means for 2026?
Date: 11 February 2026
Time: 13:00 p.m. CET
Format: Live Briefing & Strategic Q&A
Register below to attend live and receive the post-event summary.
Speakers
The briefing features lead strategists from Hot Pot China, known for their data-first approach to the Chinese premium lifestyle market.
- Adam Sandzer (Head of Strategy, Hot Pot China)
- Jonathan Travers-Smith (Founder and CEO, Hot Pot China)
Moderated by Claudia Klingelhöfer, SGI Europe / EDM Publications
More about Hot Pot China
With offices in London and Shanghai, Hot Pot China crafts impactful brand, marketing, and commercial strategies specifically designed for premium lifestyle brands seeking success in the Chinese market. Or get in touch directly with our partners from Hot Pot: nihao@hotpotchina.com.
