All Adidas Terrex articles
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News briefsAdidas by Stella McCartney enters ski wear under Terrex label
Source: Adidas Terrex Iris Law presents the first ever Adidas by Stella Mccartney ski collection Now in the eighteenth year of the collaboration, Adidas by Stella McCartney is venturing into the snowsports arena with a new ski wear collection for Terrex, Adidas’ Outdoor label. British model and ...
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News briefsAdidas Outdoor North America GM to depart
Michael Kadous, North America Senior Director and GM for Adidas Outdoor, Terrex and Five Ten, has announced on Linked In that he is to leave the company after seven years. Kadous joined Adidas in 2016 as a Director Global Finance, before becoming Senior Director of Global Transformation Adidas Outdoor, Terrex ...
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C-Suite InterviewCarla Murphy: “Adidas Terrex brings a new narrative to the industry”
Read more about how the SVP/Global General Manager sees Adidas Terrex’s place in the Outdoor industry and where it could be in the future
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News briefsSpanish retailer to leave Intersport
Deportes Alvarado will be severing its ties with the Intersport Spain buying group on Oct. 31, according to CMDsport. This is its 50th anniversary year, and it has been with Intersport for about half of its existence. “We are not leaving Intersport over any difference or dispute with the group,” ...
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News briefsAdidas Terrex expands ski athlete’s team
Adidas Terrex has added alpine ski Slovakian Petra Vlhová und Alice Robinson from New Zealand to its ski athlete’s roster, which already included U.S. alpine ski star Mikaela Shiffrin. Adidas Terrex has designed personalized custom ski racing suits for each athlete.
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ArticleAdidas exhibits its “made to be remade” products in London
At Design London 2022, taking place at Magazine London on Sept. 21-24, Adidas has organized an exhibition titled “Chasing Circularity.” The exhibits showcase the brand’s journey since the 2019 launch of Futurecraft.Loop, a corporate initiative that explores ways to make reusable products. The project has been working on a circular ...
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News briefs
Adidas introduces new Terrex goggles
Marcolin, which has replaced Silhouette as the eyewear licensee for Adidas. has introduced two new Adidas Terrex snow goggles with interchangeable lenses. E-Sun’s Varia and Kolor Up lenses are both toric, but Varia adjusts to ambient light through three categories of sun protection categories within 40 seconds, while Kolor Up ...
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ArticleThe green bona fides of Adidas
This year, for the first time, more than half of the polyester in Adidas products will derive from recycled plastic waste. If things stay on track, moreover, by 2024 Adidas will be using recycled polyester exclusively whenever it is applicable. Adidas has been working on a number of other sustainability ...
