All articles – Page 4
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ArticleDecathlon’s Kenyan running project, and some others
Decathlon has opened a training center for distance runners. Located in Iten, Kenya, with a rooftop view of the Rift Valley, the center consists of a 500-square-meter main building, with 11 bedrooms of 25 square meters each, a gym and a refectory. It is built to lodge 22 runners at ...
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ArticlePuma gets “A” rating for second year running on CDP Climate Change list
Puma keeps collecting all the accolades.
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ArticleOn Holding plans further expansion, but no Tiger signing
Swiss company On Holding, which had a phenomenal 2023 in terms of sales and profitability growth, is promising to unleash a plethora of new products over the next 10 to 24 months and be a player at the Paris Games (including new uniforms for the Swiss National Team) this summer, ...
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ArticleStrava releases Year In Sport Trend Report, social connections most important
Strava has released its Year In Sport: The Trend Report, highlighting global trends among active people across all generations. It reveals that Generation Z’s behaviors and habits differ from other generations, but they also have different motivators, barriers and interests when it comes to staying active. For the report, Strava ...
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ArticlePolar releases “2023: Reflected”, showing physical activity, sports, and sleep trends
Polar Electro announced the release of its “2023: Reflected” report, revealing global activity, sports, and sleep trends. With walking emerging as the second most tracked activity globally, this year’s findings confirm the commitment to moderate-intensity physical activity to stay active and nurture personal wellness. Walking makes up nearly 16 percent ...
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ArticleWolverine Worldwide accelerates transformation plan
Wolverine World Wide, Inc., the owner of a large brand portfolio, including Merrell, Saucony, Sperry, Sweaty Betty, Hush Puppies and Wolverine, announced actions to accelerate its ongoing strategic transformation into a “brand-led and consumer-obsessed growth company.” Chris Hufnagel, President and CEO, said: “We are moving with speed and urgency to ...
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ArticleDeckers publishes latest ESG report
Deckers Brands, owner of a portfolio of brands including Ugg, Hoka, Teva, Sanuk and Koolaburra, has published its Corporate Responsibility and Sustainability Report called Creating Change for the 2023 financial year. The report builds on the progress the company has made towards its sustainable development goals in the areas of ...
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ArticleGolf, walking and Nordic walking may enhance cognitive function in older adults
A recent study published in BMJ Open Sport & Exercise Medicine found out that playing a single 18-hole round of golf or completing 6 km of either Nordic walking or regular walking may significantly improve immediate cognitive function in older individuals. An international team of researchers from the University of ...
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ArticleOn announces ambitious 3-year outlook
At its investor day at On Labs in Zurich, Swiss sportswear brand On announced its financial targets for the next three years (FY 2026) and outlined the strategic building blocks to support its next phase of growth. Following On’s track record of strong growth and increasing profitability, the company intends ...
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ArticlePuma ambassadors celebrate 75 years of sports history
Puma and some of its world-class ambassadors gathered at the company’s headquarters in Herzogenaurach, Germany, to share some of their most memorable moments in sports history over the past 75 years and celebrate the company’s anniversary. “I think along all these 75 years, one thing which has not changed at ...
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ArticleCoats and Lenzing join forces for Circle’s synthetic-free running shoe
Source: Circle Sportswear Circle Sportswear SuperNatural Runner Coats Footwear, a UK-based yarn and structural component manufacturing company, announced its collaboration with Lenzing Group, an Austrian manufacturer of specialty cellulose-based fibers for the textile industry. By combining Coats Footwear’s ProWeave™ technology with Lenzing’s Tencel™ lyocell filament, the two ...
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ArticleUYN banks on new biotech fibers
Source: UYN Evolutyon Biotech Italian brand UYN (Unleash Your Nature) has developed a range of new high-performance biomaterials. From Kapok, the so-called “plant wool,” to Flexicorn, an elastic fiber made from corn seeds, these fibers are designed to replace those synthetic ones derived from fossil fuels that ...
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ArticleNational Running Show organizer Raccoon acquired by investment company
Cuil Bay Capital, a new U.K.-based investment firm led by exhibition entrepreneur Doug Emslie, has announced its first investment by acquiring a majority stake in U.K.-based Raccoon Media Group. Raccoon was founded in 2016 and achieved great success with the launch of the National Running Show. Since then, other trade ...
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ArticleISPO Munich 2023 offers New Perspectives on Sports
Only three months before the leading sporting goods trade show, ISPO Munich opens its doors again at the Messe München exhibition center. The show, which will take place from Nov. 28-30, 2023, will be thematically divided into the following areas: Outdoor (Halls A1-A3): From large booths to merged villages, ...
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ArticleSaucony announces product sustainability goals
Performance running lifestyle brand Saucony, part of Wolverine Worldwide and celebrating its 125th anniversary this year, has announced a major step in its sustainability journey, aiming to have 90 percent of its products made from organic, recycled or renewable materials by 2025 and 100 percent by 2030. With the launch ...
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Case StudyOn: The fastest-growing company in the sporting goods industry
Swiss sports company On Holding has increased its turnover by an average of 75 percent annually over the past ten years. Although investors as well as analysts were initially skeptical, any doubts over the rapid growth and costs have been silenced. Analysts have singled out On as a darling of ...
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ArticleOrthoLite appoints new GM for India
Source: OrthoLite India Vikash Bajargyan OrthoLite, the global leader in branded comfort footwear, announces the appointment of Vikash Bajargyan as the new General Manager of OrthoLite India (OIN). In his new position, Bajargyan will oversee OIN’s overall operations. This includes leading manufacturing and business development, as well ...
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ArticleHoka expands Fly Human Fly platform for new global campaign
Hoka, a division of Deckers Brands, has launched Murmuration, a global brand campaign spanning owned media, out-of-home, CTV, digital and paid social, running on Meta, Snapchat and TikTok. The campaign builds on the brand’s Fly Human Fly creative platform launched last year and is the brand’s most extensive global integrated ...
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ArticleAsics releases poem to inspire people and get them moving
Asics has teamed up with poets in the UK, Germany, the Netherlands and Spain on Global Running Day (poet and mental health advocate Charly Cox in the UK, poet Julia Engelmann in Germany, poet Roziena Salihu in the Netherlands, and record holder and Asics athlete Mo Katir in Spain) to ...
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ArticleMichelin Soles expands to the US
JV International Srl, an Italian manufacturer of engineered soles and worldwide licensee of Michelin Soles, has expanded to the USA to further expand its global presence. Founded in 2013, the Italian company has already been able to strengthen its presence on two important continents for the development of footwear: Europe ...
