All All for Padel articles
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ArticleBetter and better sales at All for Padel
All for Padel, license holder for Adidas padel products, has now twice increased its revenue forecasts for full-year 2024, according to CMDsport.
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ArticleAll For Padel keen on the US
The Adidas license holder for padel will be launching a pickleball collection.
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ArticleSales at AFP up 8%, though short of expectations
All for Padel (AFP) – the racquet company within AFP Group, which holds the Adidas license to design, manufacture and commercialize pádel racquets, accessories and courts – had been hoping to generate €34 million in sales for 2023. However, this target was revised down to €31 million in September, and ...
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News briefsAdidas licensee to introduce a new pádel brand
All for Padel (AFP) is planning to field its own brand, according to a pair of reports in CMDsport. The brand is to make its debut in December (for the Christmas season); include racquets, apparel and shoes; and take aim at “the new generations.” CEO José Luís Sicre assures CMDsport ...
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News briefsAll for Padel not quite all pádel
CEO José Luís Sicre announced at this month’s seventh edition of International Padel Days in Barcelona that All For Padel is looking to make good on its slogan, “Not everything’s padel,” especially when it comes to international expansion. According to CMDsport, the Adidas retail licensee is looking to move into ...
