All Allen Iverson articles
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ArticleSignature shoes are different these days, but they still matter
Signature shoes have evolved, but they still matter. As the Air Jordan celebrates 40 years, we explore how the market is changing with new players and storytelling.
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ArticleReebok Basketball puts star power in its C-suite
Source: Reebok Shaquille “Shaq” O’Neal Former star NBA center Shaquille O’Neal has become the first ”President Reebok Basketball.” Another NBA star, Allen Iverson, will be serving as Vice President Reebok Basketball. O’Neal will be focused on player recruitment and business development, Iverson on player recruitment and such ...
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News briefsNBA All-Star Allen Iverson partners with Authentic Brands Group
Reebok owner Authentic Brands Group (ABG) has teamed up with Hall of Famer and 11-time NBA All-Star Allen Iverson to further develop Iverson’s own brand. Under the partnership, ABG will focus on growing Iverson’s entertainment business, securing new advertising deals and strategic partnerships, and developing new consumer product opportunities. Currently, ...
