Alpargatas Argentina is investing 100 million Argentinian pesos (€4.9m-$5.7m) to reintroduce the Havaianas brand to the local retail market. Alpargatas Argentina is looking to invest the money over a three-year period, first by introducing the brand in retail chains and then later by opening mono-brand stores. Alpargatas Argentina is the local subsidiary of Brazilian group Alpargatas and the South American country's leading manufacturer, distributor and exporter of shoes, apparel and textiles. Havaianas was once popular in Argentina, but imports were hampered by the government's import licensing system in 2009. The Alpargatas Group has been encouraged to re-enter the market by the new government and a slow but sustained recovery in consumption. Alpargatas Argentina is based in Buenos Aires and operates seven manufacturing plants. Globally, Alpargatas sold more than 252 million pairs of Havaianas sandals in 116 countries last year.