All Altra articles
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ArticleVF Corp. sharpens focus on Vans and The North Face
After selling Dickies to Bluestar, VF Corp. is sharpening its focus on Vans’ turnaround, The North Face’s fashion push, and Timberland’s revival.
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News briefsNike veteran joins Altra Running as Global Head of Product
Altra Running, part of VF Corp., has hired Kylee Barton, a nearly 20-year Nike veteran, as its new Global Head of Product.
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News briefsAltra Running has a new Director of Merchandising
Colorado-based Altra Running, founded in 2009 and part of VF Corp.’s portfolio since 2018, appointed Samantha Terral as Director of Merchandising. Most recently, Terral served as Digital/E-commerce Manager at Saucony. Prior to that, she worked at JackRabbit, formerly Running Specialty Group, for more than five years, serving also as VP ...
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ArticleVF reshuffles management of Dickies, Altra, Smartwool and Icebreaker
Denver-based VF Corporation has announced executive changes at four of its emerging brands – Dickies, Altra, Smartwool and Icebreaker – effective immediately. Dalhausser: From Altra to Dickies Todd Dalhausser has been named global brand president of Dickies. He will report to VF’s interim president & CEO Benno Dorer and will ...
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ArticleVF Corp. takes action to improve performance, divesting pack brands
VF Corp. is vowing to take all necessary actions to improve its operating performance heading into its FY24
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ArticleVF braces for weaker consumer environment, lowers FY outlook
VF Corp is maintaining its full-year revenue growth guidance of 5-6 percent, citing its balanced portfolio and a building recovery in China as two examples, but has lowered expectations on some key financial metrics due to currency headwinds, higher inventory levels and a more promotional environment. The North Face parent ...
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Article
VF Corp. sets initiatives for brands to reach FY27 targets
This is how VF Corp. wants to reach its growth targets for 2027 in challenging times.
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ArticleVF Corp. maps out growth strategy, trims FY23 outlook
EMEA plays a key role in the company’s growth strategy.
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Article
VF is positive about 2022 as growth accelerates
VF Corp ended its fiscal year on a high note, prolonging a recovery that started in the second quarter. For the fourth quarter ended March 31, the company confirmed that its momentum is accelerating, delivering revenues that increased by 23 percent to $2,582 million, or by 19 percent in constant ...
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News briefs
Ultimate Nordic acquires Altra’s distributor
Ultimate Nordic is taking over Getvital Sports, adding Altra running shoes and Injinji socks and technical running equipment to its portfolio of sports and outdoor products, which also includes Buff, Stanley, LedLenser and Soto. Ultimate Nordic is a Norwegian distributor, formerly called Trygve Alm. Established in 1928, it is a ...
