American Golf saw a surge in its sales on the back of Justin Rose's triumph in the U.S. Open on June 16, the first by any Englishman in the tournament for more than 40 years. In the week following the event, the U.K.-based golf retailer registered a 16.4 percent increase in total sales across its store network as compared to the week after the 2012 tournament. Traffic on the company's website was up by 57 percent over the same period last year. Among the best-selling items were Justin Rose's TaylorMade clubs, including the R1 Driver, RBZ S2 Tour Fairway Wood and ATV Wedge, with sales up by 21 percent, 38 percent and 63 percent, respectively. Rose's victory at the start of the peak golf season helped generate immediate interest in the game. According to the company, inquiries came both from existing golfers who wanted to renew their equipment and people keen to take up the game for the first time.