Consumer insights from the sporting goods industry
We got you covered with market statistics and trends from the sports business
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ArticleFans and sports: what can be improved? New research
New research identifies a “joy gap” in sports: fans want 90-minute experiences with light spectacle and micro-agency, not scripted drama or endless games.
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ArticleIronman reports record registrations in 2025
The organization has reported over 250,000 race registrations across Ironman and Ironman 70.3 events in the season.
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ArticleFrance sports economy reaches €78bn
Banking group BPCE report reveals French sports economy represents 2.7% of GDP, with 147,000 companies and strong post-Olympics momentum.
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ArticleUK retailers see best Boxing Day in decade
Boxing Day footfall in the UK jumped 4.4% year-on-year, marking the strongest increase in over a decade despite a sluggish morning start.
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ArticleRunning shoes in 2025: more cushioned than ever
The sports shoe market swapped race-day fireworks for weekday miles. Gen Z embraced max-cushioned shoes for walking, running and commuting.
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News briefsSporting goods drive US holiday sales growth
November retail sales in the US climbed 4.5% year-over-year, driven by strong gains in sporting goods, digital products and clothing.
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ArticleUS athleisure market to hit $318bn by 2035
The US athleisure market is projected to reach over $318bn by 2035, driven by sustainability, digital channels and lifestyle shifts.
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ArticleGen Z chooses fitness over social media, Strava study reveals
Gen Z is turning away from social media toward active lifestyles, with running clubs, weight training and fitness spending on the rise in the US.
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ArticlePantone picks white as 2026 color
Pantone’s 2026 color of the year is Cloud Dancer, a soft white hue meant to evoke clarity and calm amid cultural noise.
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News briefsAsics wins over running enthusiasts
Asics is outperforming Adidas and Nike in the running category, driven by tech innovation and community engagement, according to Nikkei Asia.
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ArticleWomen’s shoes still don’t fit
A new study shows most running shoes are still built for men’s anatomy — leaving women runners with discomfort, fit issues, and preventable injuries
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ArticleTracking the next stride of Germany’s performance running market 2025
Germany’s runners are consistent, data-driven, and increasingly value-conscious. These are the findings of SGI Europe’s Performance Running Report.
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AnalysisGlobal athletic apparel market shows sluggish growth amid regional contrasts in 2024
SGI Europe’s yearly analysis details the global sales and performance of the top athletic sports apparel brands in 2024.
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AnalysisGlobal sports equipment market rebounds 1.8% in 2024
The global sports equipment market recovered modestly in 2024.
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ArticlePadel’s next frontier: US market prepares for explosive growth, with lessons from Europe
A new report outlines how America’s padel market could expand tenfold by 2030.
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ArticleWomen are massive sports fans, yet feel unseen
A new study reveals that many women sports fans feel misunderstood by brands and leagues.
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WhitepapersWhitepaper: Future-proof textiles 2025
A practical whitepaper by SGI Europe in cooperation with RUDOLF, explaining how upcoming rules and consumer expectations reshape material compliance and product development.
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ArticleFuture Fatigue: How brands can help consumers out of climate paralysis
Fredrik Ekström unpacks ‘Future Fatigue’ — why consumers care about climate but feel too overwhelmed to act, and what brands can do about it.
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ArticleFrom signal to substance: The new rules of consumer trust
German consumers demand proof over promises. Fredrik Ekström shows why brands must move from slogans to substance to earn trust.
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ArticleSecond-hand: From sustainability paradox to business case
Resale is moving from niche to growth engine. Fredrik Ekström explores how second-hand is becoming a business case.
