Consumer insights from the sporting goods industry

We got you covered with market statistics and trends from the sports business

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    News briefs

    The untapped potential of female fans in new report on sports merchandise


    New research from Klarna, the AI-powered global payments network and shopping assistant, and fan intelligence company Sports Innovation Lab suggests that sportswear brands should address gender-based disparities in women’s sports merchandise accessibility. The new report, titled “Rep Her: Revealing the Unmet Demand for Women’s Sports Merchandise,” found ...

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    New UK report shows physical and mental benefits of surfing


    According to the UK Surfing and Health 2024 Report, released on International Surfing Day (June 15) by the University of Bristol in partnership with The Wave, there is a positive correlation between surfing and better self-reported physical and mental well-being. Those who reported better physical and mental ...

  • Dennis Schröder CEO Snipes
    C-Suite Interview

    Community first: Why Snipes is much more than just a retailer


    Dennis Schröder’s vision takes Snipes beyond retail. Discover how community engagement drives the company’s success.

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    Global golf equipment market to post 3% CAGR by 2028


    The global golf equipment market size is projected to grow at a compound annual growth rate (CAGR) of nearly 3 percent during the 2024-2028 forecast period, according to a new report by research and advisory firm Technavio. The golf equipment market encompasses a wide range of products, including golf clubs, ...

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    News briefs

    Diving equipment market to grow at 7.5% CAGR by 2035


    According to a new report by Allied Market Research, the global diving equipment market was valued at $3.5 billion in 2023 and is expected to reach $8.1 billion by 2035, a compound annual growth rate (CAGR) of 7.5 percent from 2024 to 2035. Growth is being driven by the increasing ...

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    News briefs

    Are helmets about to be normal gear for every surfer?


    Surfing has traditionally shunned helmets, but rising concerns about head trauma are changing attitudes in the sport. At this year’s Lexus Pipe Pro, an increasing number of Championship Tour surfers wore helmets, recognizing the risks posed by dense crowds and dangerous breaks over shallow reefs. While helmets remain optional at ...

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    News briefs

    Global fitness equipment market to accelerate at a CAGR of 3% by 2033


    According to a new report by research firm Allied Market Research, part of Allied Analytics, the global fitness equipment market is expected to reach $18.4 billion by 2033, representing a compound annual growth rate (CAGR) of 3.02 percent from 2024 to 2033. By type, the cardiovascular training equipment segment was ...

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    Global survey on women’s sports calls for brand investment


    According to a new global survey from Parity and SurveyMonk, women’s sports fandom is moving to the mainstream, and the gender gap is expected to narrow further in the coming years. However, more than half of the surveyed (53 percent on average) said that brands are not investing enough in ...

  • Golf, golf ball

    Decline in golf apparel sales signals market shift


    According to Golf Datatech (GDT), the latest figures reveal a notable downturn in golf apparel sales, signaling a shift in the market landscape. In March 2024, sales at both on- and off-course specialty stores plunged by over 10 percent compared to the same period last year. The first quarter of ...

  • Sweden
    News briefs

    Swedish sporting goods sales decline 5.2% in Q1 2024


    Sporting goods sales in Sweden declined by 5.2 percent during the period from January to March compared to the same period last year, according to Sportindex from the industry organization Svenskt Sportforum. All months showed a decrease in growth. In January, sales decreased by 6.1 percent, by 6.5 percent in ...

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    C-Suite Interview

    Ulrika Björk: “Appoint more women to the board of directors!”


    We spoke to Polygiene-CEO Ulrika Björk. She says ”I encourage diversity, but it will never come with a cost of performance or for the sake of.”

  • Infographic Teaser SGI - Gen Z and Millenial Shoppers 2023
    Infographics & Data

    2023 consumer trends: Demand for sustainability among Gen Z and Millennial fashion shoppers


    See how 2023’s fashion choices are being reshaped by Gen Z and Millennials’ unique sustainability values. 

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    YouGov customer loyalty ranking 2024 Germany: Sport 2000 at the forefront


    The latest German Customer Loyalty Ranking 2024 by market research company YouGov in collaboration with the Handelsblatt newspaper reveals the rising stars of the year in terms of customer loyalty across 33 categories. Sport 2000 came out on top in the overall ranking with an increase of 12.8 percentage points ...

  • Women Sport Volleyball

    Opportunities ahead – WFSGI and McKinsey release 2024 report


    2023 was a year of ups and downs. Despite facing challenges, WFSGI and McKinsey’s new Sporting Goods Report argue that it’s not all headwinds.

  • Deutschland

    German e-commerce sales bottom out


    Consumers’ lower propensity to shop was once again reflected in significantly lower overall sales in German e-commerce in 2023, according to the German e-commerce association bevh. Gross sales of consumer goods fell by 11.8 percent to €79.7 billion for the first time in 2023, compared to €90.4 billion in the ...

  • Golf, golf ball
    News briefs

    Golf in Spain keeps growing


    The number of golf federation members in Spain reached nearly 300,000 (298,959) in 2023, 1.8 percent more than the previous year, of which 297,378 amateurs and 1,581 professionals, according to figures from the Royal Spanish Golf Federation (RFEG). Golf in Spain has experienced five years of consecutive growth, achieving a ...

  • Big Facts top

    StockX reveals the most traded and fastest growing brands


    StockX’s annual report entitled “Big Facts: Current Culture Index” was released on Jan. 17 and shows the most traded and fastest growing brands on the platform over the past year, including Asics, Ugg and Arc’teryx. The resale platform reached major milestones in 2023, surpassing 50 million lifetime trades, 15 million ...

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    Russia faces 50% increase in prices for European sporting goods


    In the foreseeable future, the price of European sporting goods can jump by 50 percent, owing to expensive logistics and other difficulties associated with returning foreign brands to the shelves, Marina Malakhatko, head of the retail department of Core.XP, a Moscow-based real estate firm, told local state news outlet Tass. ...

  • Deutschland
    News briefs

    German consumer sentiment deteriorates


    After the consumer mood in Germany recovered at the end of 2023, consumers are once again more pessimistic about the future in the new year. This was revealed by the consumer barometer for January published by the German Retail Association (HDE), which is compiled monthly by the Handelsblatt Research Institute ...

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    AliExpress publishes report on general online shopping landscape in Europe


    AliExpress, the international online retail marketplace of Alibaba International Digital Commerce Group, has published its first Consumer Insights Report examining the online shopping landscape in Europe. The report surveyed consumers in France, Germany, Spain and the UK and aimed to uncover key trends and insights into European consumers’ online behavior ...