+++ 11teamsports, which is affiliated with Intersport Germany, announced the takeover of Cawila, a German brand of football equipment, from the Wiegmann family along with its online shop and a brick-and-mortar Absolute Teamport store in Niederlangen that was franchised by Sport 2000

+++ Hummel has started construction of an automated, 24,000-square-meter logistic center in the northern German town of Pattburg, which should be ready to operate sometime in 2022

+++ Alistair Brownlee, a British triathlon champion who won two Olympic gold medals, is partnering with a start-up accelerator, Nova, to support sports technology start-ups in the U.K., pledging to invest £1 million on their businesses in 2021 +++



+++ The Lycra Company has appointed Yafu Qiu, to date chairman of the company, and Julien Born, chief commercial officer of the company, as co-CEOs, effective April 1, 2021, following the retirement of David Trerotola

+++ Pentland Brands has enrolled on the U.K. Government Kickstart scheme to help recruit candidates between the ages of 16 and 24 for the positions of junior motion graphics designer and junior social content designer



+++ Sportler, the Italian sporting goods retail chain owned by the Oberrauch family, has opened a 1,500-square-meter store completely dedicated to bicycles at Peschiera, on the southern edge of Lake Garda

+++ The Uvex Group is opening an online B2C store, while continuing to work with Amazon

+++ The Spanish Sevilla football club is opening a web store on the marketplace of Aliexpress, a subsidiary of the Alibaba Group that is very active in Spain, in exchange for signage on the payers’ shirts



+++ Rossignol is launching a brand new summer line of products and apparel for trail running, hiking and trekking

+++ Sena Technologies, a global Bluetooth® communications solutions company for the powersports and outdoor sports markets based in Caifornia, has introduced the Rumba, a new helmet for cyclists, skaters and casual street style whose communications technology is integrated directly into the helmet, providing 2-way Bluetooth intercom and smartphone pairing for music, GPS, phone calls and more

+++ Noble Biomaterials, a U.S. developer of antimicrobial and conductivity solutions for soft surface applications, has released a new silver-based, self-cleaning, odor-eliminating fabric finish called Ionic+ Durable that it claims to be an effective, expedient way to deliver antimicrobial benefits +++



+++ La Sportiva is the main sponsor of the Villacidro Skyrace, a trail running event on the Italian island of Sardinia whose fourth edition will take place on April 25, to coincide with Italy’s Liberation Day

+++ Rewoolution, the Italian activewear brand, will be the technical sponsor of Simone Perona in his venture as the first Italian athlete with an intellectual disability to take part in the BI-Ultra 6.24 24-hour ultramarathon

++++ Le Coq Sportif is a new official supplier of the French Federation of Judo, Jujitsu, Kendo and Associated Disciplines (FFJDA), with a new contract to dress the athletes of the French team for official competitions


Trade Shows & Other Events


+++ The French Golf Open, which was due to be held on May 6-9, has been cancelled because of new Covid-19 restrictions, and no new date has been set yet


CSR & Sustainability:

+++ To celebrate Earth Month and the planet’s seas, Zeal Optics is kicking off its 2nd annual “Shades For Seas” campaign to clean up 93 square meters of coastline for a year from locations around the globe with the purchase of every pair of sunglasses, goggles or accessory lenses sold in April anywhere in the world