Athletic footwear sales went up by 8 percent in the U.S. during the first half of 2015, according to NPD, with average selling prices rising by 7 percent. Sales of men's and women's shoes both increased by 8 percent, while children's shoe continued their fast pace with growth of 11 percent. The running category showed an increase of only one percent. Classics rebounded with a 25 percent increase, driven by growth of more than 100 percent in running-inspired styles and 77 percent in women's. NPD's brand share showed Nike and Jordan with combined 58 percent share of the U.S. market, followed by Skechers and New Balance, both at 5 percent, and Adidas at 4 percent. Adding Reebok, the Adidas Group probably had a higher share of the market.

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