All Backcountry articles

Case Study

Decathlon: The ugly duckling becomes a swan?

2024-09-11T07:12:00Z

There is hardly a company in the sports retail sector that is met with such mixed feelings as the French sporting goods manufacturer Decathlon. 

News briefs

Decathlon acquires Bergfreunde from Backcountry

2023-11-27T16:24:00Z

Bergfreunde GmbH, the German online specialist retailer for mountain sports, climbing and outdoor equipment, has a new strategic partner: French sporting goods manufacturer and retailer Decathlon is acquiring the German company from US outdoor retailer Backcountry. The purchase agreement was signed on Nov. 24, 2023. The transaction is still pending ...

News briefs

Shaun White expands own lifestyle brand with new apparel and accessories

2022-10-19T10:13:00Z

Shaun White, three-time Olympic gold medalist and winner of the most X-Games gold medals in history, is expanding his namesake brand with new apparel and gear collections. Developed in partnership with U.S. outdoor retailer Backcountry, the Whitespace collection combines White’s 30 years of experience as a professional snowboarder, his own ...