Shaun White, three-time Olympic gold medalist and winner of the most X-Games gold medals in history, is expanding his namesake brand with new apparel and gear collections. Developed in partnership with U.S. outdoor retailer Backcountry, the Whitespace collection combines White’s 30 years of experience as a professional snowboarder, his own style and Backcountry’s expertise. Products include the Whitespace 3L Performance 3-in-1 Sherpa Jacket (U.S. MSRP of $499), or streetwear items such as the Whitespace SW Signature Puffy Jacket ($299) and the Merino Thermal Base Layer Mock Neck ($119). The brand has also expanded its line of hard goods. Following the success of its first limited edition snowboard, it has added three new board designs to its collection, including the freestyle Shaun White Pro ($575), the AMF Park Twin ($550) and the Powder! ($595). In addition to the boards, Whitespace is introducing its first line of goggles ranging in price from $74 to $289. White expects the brand to continue to evolve beyond snowboarding and expand into other sports.

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