All Backcountry.com articles
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News briefsDecathlon acquires Bergfreunde from Backcountry
Bergfreunde GmbH, the German online specialist retailer for mountain sports, climbing and outdoor equipment, has a new strategic partner: French sporting goods manufacturer and retailer Decathlon is acquiring the German company from US outdoor retailer Backcountry. The purchase agreement was signed on Nov. 24, 2023. The transaction is still pending ...
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News briefsShaun White expands Whitespace brand with women's clothing line
Shaun White, the three-time Olympic champion from the US, is expanding his eponymous brand to include performance apparel for women aimed at riders of all disciplines. The brand, developed in partnership with US outdoor retailer Backcountry, debuted two years ago with a limited-edition snowboard and has since evolved into a ...
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News briefsBackcountry launches Shaun White’s Whitespace brand
Backcountry, the U.S. retailer that owns Germany’s Bergfreunde, has teamed up with the pro snowboarder Shaun White for his new Whitespace brand of hardgoods and apparel. Backcountry will act as the exclusive retailer for Whitespace, kicking off the partnership with a limited-edition Whitespace Freestyle Shaun White Pro signature snowboard. Each ...
