Shaun White, the three-time Olympic champion from the US, is expanding his eponymous brand to include performance apparel for women aimed at riders of all disciplines. The brand, developed in partnership with US outdoor retailer Backcountry, debuted two years ago with a limited-edition snowboard and has since evolved into a diverse portfolio of snowboards, goggles and premium apparel for men and women for use on and off the mountain. The new Whitespace women’s collection was “designed for women who want to feel good while riding.” White worked with an all-women’s team to ensure that fit and function are paramount. The new women’s collection has been available since Oct. 17 at backcountry.com.

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