Backcountry, the U.S. retailer that owns Germany’s Bergfreunde, has teamed up with the pro snowboarder Shaun White for his new Whitespace brand of hardgoods and apparel. Backcountry will act as the exclusive retailer for Whitespace, kicking off the partnership with a limited-edition Whitespace Freestyle Shaun White Pro signature snowboard. Each board will be hand-numbered, given a serial number, autographed, and wrapped in a custom leather band embossed with the year in which it was created. According to a company press release, a full line of outerwear, snowboard hardgoods and streetwear under the Whitespace brand will come out later this year. The new brand is being launched just ahead of White’s fifth Winter Olympic Games in Beijing, China.

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