This year’s delayed edition of the UEFA 2020 European Championship attracted a cumulative global audience of 5.2 billion people and generated more than 7.5 million social media views and interactions. Big increases were scored in India, China and the U.S. The final of the football tournament, where Italy beat England, was followed by 328 million people, and it triggered 397 million views and interactions on social media. It was the most-watched TV event in the U.K. of the last 24 years.

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