All Bjørn Gulden articles
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ArticleAdidas Q1 2025 results better than expected, sales up 13%
The company’s revenues grew by nearly €700 million and reached €6.153 billion in Q1.
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ArticleOutlook – How Adidas seeks to become a healthy company again
“Making things simpler is the most difficult task we have,” says CEO Bjørn Gulden, but that is not the only challenge Adidas faces.
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ArticleAdidas takes up racing battle with Puma – joins F1 team
Puma gets company in the F1 business as big brother Adidas joins the racing circus and partners with the Mercedes-AMG Petronas team.
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ArticleAdidas CEO Bjørn Gulden: “Why ‘no’?”
Albeit Adidas presented the first loss in 30 years, CEO Gulden is driven by optimism.
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News briefsGulden comments on Kanye West incident on podcast
Nicolai Tangen, CEO of Norges Bank Investment Management, interviewed Bjørn Gulden, CEO of Adidas, on his podcast “In Good Company” on Sept. 13. The boss of the world’s second-largest sporting goods company said during the interview, among other things, that Kanye West may not have meant his anti-Semitic statements as ...
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ArticleAdidas begins "bumpy year" with flat revenues, big operating income decline
After working aggressively and diligently in his first 90 days on the job to simplify and accelerate processes at Adidas, CEO Bjorn Gulden is straightforward when offering a brand assessment for the company in both the short and long term. “Adidas has all the ingredients to be the best ...
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ArticleAdidas faces transition year; results suffer from Yeezy, challenging China
Adidas unveils its turnaround plan after 2022 figures suffer from the termination of its Yeezy partnership and a challenging Chinese market
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ArticlePuma CEO Arne Freundt: “We are hungry”
Alongside Puma’s positive 2022 figures, we bring you CEO Arne Freundt’s renewed strategy for growth, as told at Puma HQ on March 1, 2023
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ArticleAdidas braces for a hard year ahead after a difficult 2022
In a press release on Feb. 9, Adidas warn of considerably lower revenues in 2023. If Adidas decides not to repurpose Yeezy prduct, 2023 could see an operating loss as low as €700 million.
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ArticlePuma CEO Bjørn Gulden: “Not having fun is a waste of time”
Puma’s CEO Bjørn Gulden and Giorgio Chiellini, captain of the Italian national soccer team at Euro2020, talked about their careers, outstanding leadership and the importance of having fun in a video interview released as part of the sports company’s annual report. In his professional career spanning more than two decades, ...
