All Bollé Brands articles
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News briefsBolle Brands splits prescription and sport sales team in Germany, Austria
To support the growth of its brands, Bollé Brands is restructuring its sales divisions in Germany/Austria. Previously also overseen by Thilo Schmidt-Arras, who has been promoted to head of sales sport, the newly created position of head of sales optical for both countries has been assigned to Sören Schrader. He ...
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News briefsBollé sells Cébé
Bollé Brands Group is selling Cébé to a coalition of companies: D.MO and Racer. D.MO is devoted to project management and the industrialization of products in the outdoor sector. Both of its chief executives, Sébastien Delsaux and Maxime Bos, are former Cébé employees. Racer, meanwhile, is a French manufacturer of ...
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News briefs
Additional appointments at Bollé Brands
Bollé Brands, the French-based parent company of Bollé, Cébé and Serengeti, has further strengthened the management of its Sport & Luxury Division by hiring other industry veterans, in addition to those that we have already reported about, including Quentin Chaplein. Corentin Daniel, who worked for 17 years as an engineer ...
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ArticleBollé Brands hires new executives for e-com, sales, marketing and CSR
The Bollé Brands Group has hired new executives for its marketing, business, e-commerce and corporate social responsibility departments to support a plan to strengthen both its digital and local presence, to raise awareness of all the group’s brands - Bollé, Cébé, Spy+ and Serengeti - and to strengthen its socially ...
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News briefs
New B2B platform by Bollé Brands
Bollé Brands has started implementing a new digital B2B program, consecutively in Europe and the U.S., as a service to its retail clients. It involves a new internet platform with clear product descriptions and intuitive ordering tools, supported by an advanced ERP system and inventory management program. Monitored by the ...
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News briefs
WMDUK to distribute Spy+ in the U.K.
Bollé Brands has appointed VMDUK for the distribution in the U.K. of Spy+ , the Californian brand of action sports sunglasses, prescription frames and winter products. Founded in 1994 in San Diego, the brand was taken over by Bollé Brands in September 2019 it was taken over by ...
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News briefs
Top Rossignol executive joins Bollé Brands
François Beneben has left the position of vice president of the Rossignol Group for Europe, Asia and the Southern Hemisphere, which he had held since March 2018, to join Bollé Brands as president of its Sport & Luxury business, covering the group’s brands of sunglasses and goggles: Bollé, Spy, Cébé, ...
