Bollé Brands has announced a strategic partnership with Seaport-ODLM to distribute its sunglasses and ophthalmic collections exclusively to opticians. From January 1st, 2025, Seaport-ODLM will manage the distribution of Bollé, Serengeti, and Spy+ products across several key European markets, including Germany, Italy, Austria, France, Spain, and Portugal.
The announcement marks a pivotal step in Bollé Brands’ strategy to enhance its focus on specialized sales channels within the optical, sports, and cycling sectors. Following the successful implementation of similar partnerships in Australia and the UK, this new venture reaffirms Bollé Brands’ commitment to strengthening its dedicated sales force for each distribution network.
“This partnership allows us to further build on our renowned innovations, particularly with our Volt and Phantom lens technologies, and solidifies our position as a key partner for opticians in both the sports and lifestyle sectors, in particular, Bollé Brands and ODLM will work in partnership, leveraging their experience and expertise in ophthalmic to build on the current success of our brands, Peter Smith, CEO of Bollé Brands said.
Bollé will leverage its reputation for quality and innovation to become eyecare professionals’ partner of choice. Serengeti will use this partnership to expand in Europe, improving service and showcasing superior lenses and designs. Spy+ will focus on growing in Europe, building on the success of its U.S. relaunch.
Seaport ODLM, a recognized player in the optical market, shares with Bollé Brands a passion for design excellence, product quality, and a strong sense of service.
