All Bollé articles
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News briefsBolle Brands splits prescription and sport sales team in Germany, Austria
To support the growth of its brands, Bollé Brands is restructuring its sales divisions in Germany/Austria. Previously also overseen by Thilo Schmidt-Arras, who has been promoted to head of sales sport, the newly created position of head of sales optical for both countries has been assigned to Sören Schrader. He ...
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News briefsBollé launches sustainable, eco-friendly products
Source: Bollé Eco React Mips After attracting attention last year with augmented reality for “trying on” the Phantom series on a smartphone and artificial intelligence in the Volt+ lens, Bollé Brands is now presenting its first eco-friendly sunglasses and helmets. The first two products to emerge from ...
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News briefs
Bollé introduces AR filter for touchless sales experience
Bollé is launching a new augmented reality (AR) filter that allows users to try out its Phantom lens, found in its Nevada or Ryft goggles, and see what they look like while wearing Bollé’s helmets from their smartphone without having to physically touch the products. Once they have seen the ...
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News briefs
Bollé’s new lenses have computer-designed pigments
Bollé’s newest sun lens, the Volt +, heightens contrast and color to improve depth perception. Technicians at Bollé’s R&D laboratory, called Epic and located in the French city of Lyon, used computers to sort through some 20 million light-wavelength combinations, fine-tuning the lens’s pigments to produce the proper transition curve. ...
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News briefs
Bollé to sponsor four American triathletes
Bollé, the French brand of sunglasses and goggles, has signed sponsorship deals with the American triathletes Matt Russell, Morgan Pearson, Kelsey Withrow and Lesley Smith. Russell is a specialist in the Long Distance Ironman and Division 1 New England Champion in the 3000-meter steeplechase. Pearson is currently ranked 17th in ...
