All Bowflex articles
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ArticleCourt approves BowFlex purchase agreement
The US Bankruptcy Court for the District of New Jersey has approved the sale of the acquired assets of Bowflex, Inc. under the terms of the previously announced stalking horse asset purchase agreement between Bowflex and Johnson Health Tech Retail, Inc., the parent company of the Matrix fitness equipment brand. ...
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ArticleBowflex files for bankruptcy protection, reaches stalking horse agreement
Bowflex Inc., the publicly traded fitness company, which rebranded itself from Nautilus, announced on May 3 that it has entered into a purchase agreement with Johnson Health Tech Retail, Inc. to serve as the stalking horse bidder to acquire substantially all of the assets of the company for $37,500,000 in ...
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News briefsBowflex may be on the brink
Bowflex, the publicly traded fitness company, which rebranded itself from Nautilus, is facing liquidity issues that may lead to a bankruptcy filing or an outright sale of the Seattle-based business. In a public filing yesterday, the company cited both deteriorating macroeconomic concerns and a decline in customer demand, challenging its ...
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AnalysisAnalysis: The top sporting goods industry performers by sales and profits in Q3 2023
Aggregate net income is down in every sector except one, with two big names shaping overall revenue. Find out more with our latest scorecard.
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News briefsBowflex reports improved results despite soft sales
The Q2 operating loss at Bowflex, the former Nautilus, was 22 percent less than the year-ago quarter at $11.2 million versus a loss of $14.3 million for the period ended Sep. 30. The loss from continuing operations, meanwhile, shrunk by 18.0 percent to $12.5 million from $15.3 million. Gross margin ...
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News briefsNautilus, Inc. to change corporate name to BowFlex Inc.
Nautilus, Inc. has confirmed plans to change its corporate name to BowFlex Inc. to focus on the company’s strongest consumer brand and further execute its growth strategy called North Star. “Over the last few decades, BowFlex has become a powerful brand in our portfolio, recognized for quality and innovative strength ...
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ArticleNautilus narrows Q1 operating loss despite lower sales
The fitness company Nautilus, which sold off its namesake brand trademark and related assets earlier this year for about $13 million, posted numerous improved financial metrics in Q1 but still reported lower sales and a net loss for the period. In doing so, Nautilus, which retains the BowFlex brand, confirmed ...
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News briefsNautilus Inc. relaunches BowFlex
Washington-based fitness company Nautilus, Inc. has unveiled a refresh of its iconic BowFlex brand of fitness training equipment, introducing a new identity, visual design, updated logo, philosophy and messaging to revitalize the brand. The redesigned brand will appear across all BowFlex marketing channels, including BowFlex.com. New products with additional designs ...
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News briefsNautilus sells namesake trademark, pays down debt
Nautilus, Inc. has completed the sale of non-core assets, including the Nautilus brand trademark assets and related licenses, for approximately $13 million. The connected home fitness solution company used the net proceeds from the divestiture to pay down part of its term loan. Additionally, the Bowflex parent has improved the ...
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ArticleNautilus books a loss in Q3, with soft sales outside the U.S.
Nautilus recorded a 22 percent drop in revenues to $147 million in the third quarter ended Dec. 31, despite a 63 percent rebound from the corresponding 2019 period, excluding the divested Octane business. The net result was a loss of $13.5 million against a net income of $28.9 million in ...
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News briefs
Nautilus introduces a leaning stationary bike
Nautilus is introducing a stationary bike that can simulate the side-to-side rocking of regular outdoor bicycles. The Bowflex VeloCore can be ridden in two modes – lean and stationary (meaning fixed) – thanks to a proprietary lock-out device, whose patent is pending. A touch screen links to the JRNY subscription ...
