Adidas has signed a long-term outfitting partnership with the German Basketball Federation (DBB) that will see the sportswear giant become the official apparel and footwear partner of all 23 German national teams from 2026 onwards, covering men’s and women’s 5-on-5 and 3x3 sides, youth programs and the national wheelchair basketball teams.
The partnership positions adidas to leverage Germany’s basketball momentum following the men’s European Championship title in September, while reinforcing its women’s basketball strategy through athlete ambassadors competing in the NBA and WNBA. The deal aligns with adidas’ wider basketball investments across Europe, including its renewed Euroleague partnership through 2028–29.
New jerseys debut in February
The federation and adidas marked the launch by unveiling new home and away jerseys, which will debut during men’s World Cup qualifying fixtures against Croatia on Feb. 26 (away) and March 1 (home) in Bonn.
The new home kit features classic white with black-piped V-neck and armholes, Three Stripes in black, red and gold down the sides, and “Deutschland” lettering with the federal eagle on the chest. The away strip is anthracite with a basketball-texture dot pattern and gold Three Stripes. The white fabric includes fine pinstripes inspired by the DFB anniversary jersey released in March to mark the German Football Association’s 125th anniversary.
Athlete roster expands
The agreement includes a refresh of adidas’ athlete roster in Germany and beyond. The lead announcement highlights Franz and Moritz Wagner and sisters Satou and Nyara Sabally as dual representatives of Germany and their respective US professional leagues. Franz and Moritz Wagner were added to adidas’ global roster on Dec. 15 and played pivotal roles in Germany’s first-ever FIBA World Cup title in 2023.
The DBB partnership also names European champion Andreas Obst, 3x3 Olympic gold medalist Marie Reichert, Emily Bessoir and Frieda Bühner as additional ambassadors.
Broader basketball strategy
The DBB deal follows a string of strategic moves by adidas that underline a wider basketball focus in Europe and globally. Industry reporting shows adidas renewed its partnership with Euroleague Basketball, extending support through the 2028–29 season and continuing backing for the NextGen youth competition, a sign of sustained investment in talent pathways across the continent.
Adidas’ recent athlete signings in 2025 further reinforce its women’s basketball strategy. The company publicly announced the signing of WNBA star Satou Sabally in January, with Sabally praising adidas’ dedication to innovation and women’s sport. The brand’s patchwork of team and athlete partnerships sits alongside high-profile commercial renewals in other sports, including an extended technical partnership with Juventus and a multi-year kit supply agreement with the Mercedes Formula One team.
Basketball bosses praise adidas partnership
DBB President Ingo Weiss said: “The reigning world and European champions in the men’s game, the women’s team ahead of the World Cup in Berlin, and the Three Stripes – what an incredible combination. We are very excited to welcome adidas, a true global player, as our official outfitter. Adidas stands for outstanding quality, innovation, expertise and attractive style – exactly what our national teams represent and embody.”
Marina Moguš, Managing Director of adidas Central Europe, said: “The men’s national team’s European Championship title in September electrified all of Germany. We’re carrying that exact energy into our partnership with the DBB. We are incredibly proud to now be part of this powerful basketball moment in Germany and, together with the DBB, we want to show that basketball is a culture that goes far beyond the game itself.”
As a commercial and sporting package, the partnership positions adidas to outfit Germany’s full basketball ecosystem from grassroots to elite wheelchair programs and to leverage athlete ambassadors for both international competitions and club stages such as the NBA and WNBA.
