All Basketball articles
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News briefsNBA opens expanded retail space in London
The National Basketball Association’s (NBA) has opened an official merchandise flagship store at 267-269 Oxford Street in London, close to Oxford Circus. The site had been occupied by JD Sports until 2015, and then by American candy shops. The new 830-sqm NBA location replaces the previous, smaller NBA flagship ...
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News briefsPepsi and Shaq Unveil Unique ’Sneak’er Collaboration
In a nostalgic reunion, Pepsi and basketball icon Shaquille O’Neal have joined forces with Reebok to unveil the Pepsi ‘Sneak’er. Crafted from an original pair of Reebok Pump Shaq Attaqs, the sneakers feature a mini can of Pepsi embedded in the sole. Shaq debuted the custom kicks during All-Star weekend, ...
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News briefsFoot Locker launches basketball program with Nike and Jordan Brand
Foot Locker has unveiled a year-long basketball initiative in collaboration with Nike and Jordan Brand, aiming to harness the influence of their athletes for a series of events, clinics and social media content. Named “The Clinic,” this program will debut during the 2024 NBA All-Star Game weekend in Indianapolis, featuring ...
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News briefsAdidas partners with neuroscientists to examine pressure in sports
Adidas is stepping up to help athletes navigate high-pressure moments in sports. The company has teamed up with sports neuroscientists at Neuro11 to understand how pressure affects players of football, basketball and golf during critical moments like penalty shootouts, clutch putts and must-make free throws. Adidas athletes Emiliano Martínez, Ludvig ...
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News briefsWilson debuts 3D-printed airless basketball that “nearly fits” regulation
Who says a basketball has to be basic? Wilson just dropped a limited edition of the Airless Gen1 basketball, based on a prototype that doesn’t need inflating. The retail version has seen some tweaks and “nearly fits” regulation basketball standards for weight, size and bounce. “We knew it was time ...
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News briefsUnder Armour launches new basketball shoe
Under Armour is releasing the Futr x Elite, described by the brand as “the pinnacle footwear model” within its basketball portfolio and a shoe that “will redefine the category.” FUTR stands for “For Us To Rise,” to call together a community of basketball athletes striving for greatness on the court. ...
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News briefsNew basketball made from next-gen material
Known for their distinctive footwear, New York-based vegan lifestyle menswear brand Brave GentleMan is making waves in the sporting world by introducing a basketball. This marks the first instance of a basketball crafted from the bio-based material Mirum, a collaborative effort with the New York Knicks and Leather Head Sports. ...
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ArticleSkechers sets its sights on basketball
Source: Skechers Skechers’ new SKX basketball shoes Just in time for the start of the new NBA season, Skechers has unveiled its first line of technical basketball shoes to be sold in North America, the Philippines and China. The first wave of Skechers basketball shoes includes two ...
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ArticleReebok Basketball puts star power in its C-suite
Source: Reebok Shaquille “Shaq” O’Neal Former star NBA center Shaquille O’Neal has become the first ”President Reebok Basketball.” Another NBA star, Allen Iverson, will be serving as Vice President Reebok Basketball. O’Neal will be focused on player recruitment and business development, Iverson on player recruitment and such ...
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News briefsMunich basketball league team pioneers new LED floor
BMW Park, the arena in Munich, Germany, and home to the FC Bayern Basketball club, has had a giant LED display installed in the form of a glass playing floor. Never before has such a floor been used for competition in the German Basketball League (BBL), although one was used ...
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News briefsNew Balance signs its first female basketball athlete
New Balance has signed its first female basketball player. The 4xAll-American, WBCA Defensive Player of the Year and FIBA 3X3 World Cup MVP, Cameron Brink has signed with the brand, with New Balance saying, “Cameron’s ability to dominate on the court, give back to the sport, and inspire female athletes ...
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News briefsLED glass floor unveiled at Women’s U19 Basketball World Cup in Madrid
The International Basketball Federation (FIBA) unveiled a state-of-the-art LED glass court in Madrid at the Quarter-Finals of the FIBA U19 Women’s Basketball World Cup 2023. The innovative playing surface, designed by ASB GlassFloor, is a fully interactive video floor that can also display player tracking, allowing fans to follow up ...
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News briefsSabrina Ionescu and Nike team up for signature basketball collection
Source: Nike Sabrina Ionescu’s Unicorn sock with Dri-FIT ADV Nike has unveiled Sabrina Ionescu as its newest signature athlete, continuing to follow through on its self-imposed commitment to develop the next generation of basketball players and advance the game both on and off the court. Ionescu is ...
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News briefsMichael Jordan’s 1983 Converse sneakers go up for auction
Source: Infinite Auctions Michael Jordan’s 1983 Team USA Game Worn Sneakers Sports fans and collectors will soon have a unique opportunity to own a piece of basketball history when Michael Jordan’s game-worn sneakers from the 1983 Pan American Games are auctioned off at Infinite Auctions. The iconic ...
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News briefsUnibet starts sponsoring amateur basketball in France
Kindred Group’s sportsbook brand Unibet has generalized the name of its sponsorship program in France from #AuCoeurDuFootball to #AuCoeurDuSport (literally “in the heart or core of sport”). This year, the program will be supplying kits and other equipment (worth about €2,500 per club) to some 400 amateur clubs – 100 ...
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News briefsHow Nike is celebrating LeBron James
Nike’s marketing team score with their recognition of athlete’s unbelievable achievement
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News briefsJordan Wings scholarship program expands into the Philippines
Source: Nike The six scholars in the Jordan Brand Wings Scholars Program, Class of 2026: [From Left to Right]: Jurgen San Agustin, Coleen Reyes, Harriet De Leon, Czarina Leviste, Lean Villar, Adrian De Guzman Nike’s Jordan Brand has announced the expansion of The Jordan Brand Wings Scholars ...
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ArticleWNBA player Breanna Stewart and eBay show trailblazer sneaker collection
Whether it’s signature sneakers for women basketball players, boots for women soccer players, or in other sports, there are few professional women athletes who can call a signature shoe their own. Rather, female designers or artists get a shoe named after them. Basketball player Breanna Stewart got her own signature ...
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News briefsKlarna launches immersive basketball activation in the U.S., accessible worldwide
Klarna, the Swedish retail banking, payment and online shopping service, has unveiled “The Klarna All-Star Vault,” an interactive activation celebrating the connection between fashion and professional basketball in its 75-year history. The promotion – Klarna’s first-ever immersive sports activation – continues the shopping service’s expansion in the sports industry, following ...
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ArticleNike among investors in U.S. women’s basketball
Nike announced that it has joined other backers in investing in the U.S. Women’s National Basketball Association (WNBA). The total investment by all parties is $75 million, making it the largest capital raise to date for a women’s sports organization. In addition to Nike, which has been a commercial partner ...
