All Basketball articles
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News briefsSarah Strong joins Jordan Brand NIL roster
UConn standout Sarah Strong joins Jordan Brand’s Class of 2025 NIL athletes, reinforcing the brand’s commitment to women’s basketball and next-gen talent.
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ArticleNBA details European league plans
The NBA has revealed details of its planned European league, including a play-in system for four teams and potential tournaments with US-based NBA teams.
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ArticleNBA to sell franchises in BAL
According to NBA Commissioner Silver, who cites the UN, 25 years from now 40 percent of the young will be living in Africa.
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ArticleEuroleague Basketball picks former Amazon executive as Chief Digital Officer
Marta Álvarez Escudé will lead the organization’s digital and technology strategy.
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Case StudyPeak – A quiet champion
When the German basketball team was crowned European Champions, the logo gracing its jerseys was neither swoosh nor stripes, but a triangular shape with four letters underneath: P E A K.
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ArticlePuma keeps aiming high, steals Basketball VP from Nike
Puma is not giving up on challenging Nike and Adidas for the top spot in basketball sales. The company has appointed Archie McEachern as its Vice President of Basketball.
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ArticleLi Ning posts mixed first-half financial performance
Li Ning’s H1 shows slower growth and profit decline, as weak consumer demand and rising costs weigh on margins and results.
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ArticleNBA approves record $6.1bn sale of Boston Celtics
The Boston Celtics will change hands in a record-breaking deal as Bill Chisholm’s consortium takes majority control, with full ownership expected by 2028.
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News briefsNBA has European plans
The NBA has settled a three-year schedule for four different cities in Europe
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News briefsNBA’s basketball-related revenue falls short this season
Players with the highest salaries will be suffering the largest pay cuts.
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News briefsWNBA plans three more teams
After Toronto and Portland, the league will be adding Cleveland (2028), Detroit (2029) and Philadelphia (2030).
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ArticleSignature shoes are different these days, but they still matter
Signature shoes have evolved, but they still matter. As the Air Jordan celebrates 40 years, we explore how the market is changing with new players and storytelling.
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News briefsAdidas steals GM of basketball from Puma
Max Staiger will fill the role left vacant by Eric Wise, who stepped down from his position in February.
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News briefsSkechers in new basketball partnership
University of Southern California forward Kiki Iriafen is the latest addition to Skechers’ expanding roster.
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ArticleHow Puma CEO Arne Freundt plans to regain investor confidence
These are the strategic cornerstones for Puma in 2025.
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ArticleA league of its own: Is Unrivaled the future of women’s sports?
We explore the changes and opportunities of the new women’s basketball league.
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ArticleCan Elliot Hill ‘swoosh’ Nike back to the top and does the company have another Jordan in its portfolio?
In a recent interview with Fortune magazine, Nike CEO Elliot Hill had plenty of opportunity to talk about Nike’s fall and how he believes it is returning to the top. It all became a long talk of the need for innovation and new Nike icons.
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ArticleAdidas signs first high school women’s player
In the search for the next superstar, brands are signing sponsorship deals with even younger talent. Adidas has partnered with a 16-year-old highschool hooper for the first time.
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News briefsRecord annual sales at Sports Emotion
For full-year 2023 Sports Emotion Hub, operator of the Fútbol Emotion and (since March 2023) Basketball Emotion banners in Spain, enjoyed a boost in annual sales of 59.1 percent, to €82.35 million.
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ArticleMulti-year partnership between Foot Locker and the Chicago Bulls
Foot Locker has announced a multi-year partnership with the Chicago Bulls leading up to the 2024-25 NBA season.
