FC Barcelona has announced a five-year partnership, through the 2029/30 season, with fashion house Amiri as its official formalwear partner. The deal marks Amiri’s entry into elite sports fashion.
The Los Angeles-based label will be designing and producing custom suits and travel attire for the club’s men’s and women’s first teams, coaches and executives, to be worn during European trips, official events and media appearances.
The collection blends Amiri’s California craftsmanship with Barcelona’s “blaugrana” identity, featuring wool overcoats, double- and single-breasted jackets, flared trousers and knits inspired by the fluidity of sport. Both brands emphasize shared values of creativity, excellence and attention to detail.
Why it matters
The Amiri × Barça partnership highlights the growing convergence of sport and luxury fashion. Clubs are extending brand identity beyond performance kits into formalwear and travel fashion, while designers are gaining exposure to vast global fanbases.
For FC Barcelona, the collaboration reinforces the club’s global lifestyle positioning beyond performance sport. For Amiri, it represents a strategic move into the sports ecosystem, aligning luxury tailoring with athletic culture.
What to watch
Given Barcelona’s global reach and Amiri’s luxury positioning, the collaboration could influence the evolution of high-end tailoring, merchandising and club branding – with potential ripple effects for sportswear licensing, premium brand extensions and retail experiences.
