All Football articles
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ArticleReal Madrid renews adidas and Emirates deals
The adidas kit deal runs to 2034 and the Emirates shirt sponsorship to 2031, with both covering women’s and basketball teams.
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ArticleRecord numbers. New players. The soccer boom in the US is already here.
SFIA data shows U.S. soccer at peak participation, driven by Hispanic growth, female re-engagement, and millennials.
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ArticleSkechers signs Radamel Falcao and family
Falcao family deal spans boots, lifestyle, as Latin America ambassadors
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ArticlePUMA’s biggest World Cup kit roster in 20 years
The Herzogenaurach brand holds the deepest African kit portfolio at the tournament.
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ArticleWayne Rooney, a skull, and St. George’s flag
England’s former all-time scorer swaps the pitch for the stage in a World Cup campaign film that reaches back to the Bard.
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News briefsFanatics and The FA sign exclusive Topps card deal
The agreement covers trading cards, stickers, and trading card games for both England national teams, beginning in 2031.
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News briefsWorld Cup 2026 kicks off with a trilogy of opening shows
Mexico City goes first on June 11, followed by Toronto and Los Angeles, in a three-country opening ceremony series developed with Balich Wonder Studio.
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ArticlePolymarket hooks into another football league
Polymarket becomes Italian Serie A’s exclusive US prediction markets partner, with official data supplied via Genius Sports following its Legend acquisition.
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News briefsSaudi Arabia’s sovereign fund buys into the World Cup
PIF’s FIFA World Cup deal extends Gulf capital’s grip on global football from club level to the sport’s biggest stage
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ArticleUnder Armour goes after China with flag football
Jefferson’s tour is the visible layer. The real play is owning a nascent Olympic sport before rivals can – on a fraction of their marketing budgets.
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ArticleThe training ground is the new sponsorship frontier
Social content has made training wear a 365-day asset. For sporting goods brands, the exposure logic no longer needs explaining.
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News briefsDerbystar named official ball of Futsal-Bundesliga
The DFB and Derbystar have unveiled Germany’s first standardized Futsal-Bundesliga match ball, mandatory from the 2026-27 season.
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ArticleNBA in talks with Kalshi and Polymarket
The NBA has entered formal talks with both Kalshi and Polymarket. Sources say a deal before next season is possible.
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ArticlePSG has a new reason to stay in Paris
A Paris Council vote and a new mayor shift the Parc des Princes debate – putting a sale or long-term lease back on the table for PSG.
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News briefsUnisport acquires US soccer retailer Arocam
Copenhagen-based Unisport adds the WeGotSoccer banner and key US Hispanic-market partnerships as it moves into North America.
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News briefsKelme renews kit sponsorship with RCD Espanyol
The Spanish sportswear brand extends its LaLiga partnership through the 2029/30 season, with plans to broaden its consumer product offer.
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News briefsAdidas only sporting goods name at FIFA 2026
With all global slots filled and record revenue set, adidas is the only sporting goods brand in FIFA’s 2026 commercial line-up.
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News briefsINTERSPORT wins Greek football team merch rights
The Fourlis Group retailer takes exclusive control of Greek national team merchandise across retail, wholesale and a new digital platform.
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ArticleAdidas brings Trefoil back to World Cup
The Originals logo returns to World Cup federation kits for the first time since 1990, covering 25 partner nations including 13 qualified sides.
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ArticleLaLiga posts record revenue, and Europe’s football hierarchy holds firm
Spain’s top football league posted its strongest financial season on record, driven by commercial income topping €1.5 billion for a third straight year.
