All BRAND PARTNERSHIPS articles
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ArticleUK tennis No. 1 Emma Raducanu reportedly joins Uniqlo
Raducanu reportedly set for a $3.5M annual deal with the Japanese brand, confirmation expected at Indian Wells next week.
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ArticleTennis star Barbora Krejčíková confirms Vuori deal
The 2024 Wimbledon champion’s move to the California athleisure brand marks Vuori’s highest-profile WTA signing to date.
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News briefsBritish heritage brand Crew Clothing backs UK padel growth
The brand enters the UK’s fastest-growing racquet sport with an exclusive kit deal for league operator iPadel.
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ArticleNBA star Klay Thompson signs lifetime ANTA deal
Mavericks guard becomes seventh NBA player with lifetime deal as Chinese brand opens Beverly Hills flagship, leveraging 12,000 Asia stores network.
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ArticleChinese brands claim visibility podium at Milano Cortina
Li-Ning, Anta, Peak, and Toread collectively supplied apparel for delegations from China to Ecuador, marking their most prominent global showcase to date.
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ArticleAlibaba unveils AI showcase at Milano Cortina 2026
The Olympic partner’s Milan installation demonstrates how AI could reshape virtual retail. First AI-generated Olympic art also unveiled.
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ArticleOn Running signs Swiss sprint icon Mujinga Kambundji
World Champion sprinter joins sister Ditaji on On’s global roster as she prepares her competitive comeback.
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News briefs‘Magic’ Ari opts for Adidas Padel
The Catalonian athlete, who held top rankings in 2023 and 2024, switches brands after seven years with Head.
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ArticleNike designs custom look for Jannik Sinner
The tennis champion received a one-of-one design incorporating his Alpine heritage and skiing background for appearances during the Winter Games.
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ArticleLuhta shows Olympic looks in Milan
Finnish sportswear brand presented Milano Cortina 2026 opening ceremony collection at the IOC’s inaugural fashion event alongside 20 nations.
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ArticleWinter Games 2026: Who wears what?
From Moncler’s return to Lululemon’s accessible design and less restrictive Olympic branding rules, the Winter Games showcase a new era of Olympic branding and team apparel.
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ArticleNike signs world No. 1 pickleball player
Nike enters pickleball with world No. 1 Anna Leigh Waters as global ambassador, marking strategic bet on sport with 19.8m US players.
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News briefsOn Running signs padel’s number-one
On Running has signed Spanish padel star Arturo Coello, the world’s top-ranked player, to develop its first padel sneakers launching in summer 2027.
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ArticleAdidas, Harden unveil Harden Vol 10 signature sneaker
Adidas and James Harden reveal the Harden Vol 10 “Imma Be a Star,” celebrating a decade-long partnership with premium performance and lifestyle design.
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News briefsNike x Jacquemus Après Ski collection launches
Nike and Jacquemus launch an 18-piece Après Ski collection blending GORE-TEX performance outerwear with high-fashion design. Available now.
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ArticleColumbia renews MegaMarsch partnership
Columbia announced it will continue as the presenting partner of long-distance walking series Megamarsch through 2028, reinforcing its commitment to endurance and participation events.
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ArticleTaylorMade revives Red Bull Racing golf crossover
TaylorMade and Oracle Red Bull Racing reunite for a limited-edition “Race Day” golf line, featuring MG5 wedges, race-inspired apparel, and accessories—this time with a broader lifestyle focus.
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ArticleNew Balance celebrates Ohtani MVP with “Unicorn” tee
New Balance honors Shohei Ohtani’s 2025 MVP season with a limited “Unicorn” T-shirt, celebrating the star’s dominance and boosting its athlete portfolio.
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ArticleUnder Armour breaks with Stephen Curry
Under Armour and NBA star Stephen Curry have agreed to separate, with the Curry Brand becoming independent as UA refocuses on its core business.
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News briefsSaucony extends deal with Julia Paternain
Saucony has renewed its deal with Julia Paternain after her bronze at the World Athletics Championships, reinforcing its commitment to elite talent.
