Almost Gods and Fila unveil their first global collaboration, a broad collection of garments that feel like they have evolved from a streaming series made for Gen Z.
Fila has joined design forces with Indian label Almost Gods for a limited-edition collection that challenges traditional ideas of collaboration, both companies said.
Almost Gods is a fashion house rooted in military, mythology, and mysticism, reinterpreting power systems from the past or imagined pasts, through contemporary design. The company is based in New Delhi, founded in 2018 by Dhruv Khurana.
The collection draws from the visual language of Fila’s clay-court tennis heritage and reinterprets it through Almost Gods’ cinematic brutalism, historical symbolism, and philosophical storytelling, the company said.
The collection is broad and consists of hats, caps, t-shirts, hoodies, jackets, skirts and pants. The design looks like something from a fantasy streaming series and SGIE believes that Gen Z will embrace it totally.
“As we grow, both creatively and geographically, we’re becoming more intentional about who we collaborate with,” says Dhruv Khurana, Creative Director of Almost Gods. “Fila felt like a natural partner on both fronts. Their renewed global direction feels fresh while staying true to their rich Italian sportswear heritage. Fila today is a brand in motion, grounded in its identity, yet open to evolution and experimentation as it enters an exciting new chapter.”
