Lululemon, working with the Canadian Olympic Committee (COC) and Canadian Paralympic Committee (CPC), has revealed its newest Team Canada athlete kit for the Milano-Cortina 2026 Winter Games, featuring adaptive design, thermoregulation, and nature-inspired graphics.
Lululemon has launched its official Team Canada Winter Games kit for the Milano-Cortina 2026 Olympic and Paralympic Games, based on two years of athlete testing and feedback.
Design & tech: adaptive innovation meets performance engineering
The drop includes adaptive designs such as seated-fit styles, magnetic zippers, braille details, and abrasion-resistant fabrics – reflecting para-athletes’ input.
For thermoregulation, lululemon engineered layered insulation to handle everything from base village temperatures to high-mountain cold. The visual design draws from Canada’s natural landscape: topographic map patterns, maple-leaf motifs, and a colour palette ranging from deep red to glacier greens and blues.
Technical fabrics in the collection include Merino wool, jacquard knits, and a proprietary “Translucent Glyde™” material to balance performance and style.
Athletes & ambassadors
Lululemon’s Milano-Cortina 2026 kit will be worn by a distinguished roster of Team Canada Ambassadors, including hockey legend Sidney Crosby, figure skaters Piper Gilles and Paul Poirier, freestyle skier Cassie Sharpe, and Paralympic athletes Tyler Turner (para snowboard) and Natalie Wilkie (para Nordic skiing).
The athletes will showcase the technical apparel throughout the Games’ most visible moments – from the Opening and Closing Ceremonies to medal presentations, media appearances, travel days, and daily life in the Athlete Village. This multi-sport representation underscores lululemon’s commitment to both Olympic and Paralympic performance, with the kit designed to meet the diverse needs of athletes across winter disciplines.
“In collaboration with Canada’s top athletes, we’ve applied insights and learnings from our last two Games to create a kit with deeper focus on innovation and inclusion, while delivering both function and style,” said Calvin McDonald, CEO, lululemon.
Lululemon’s commitment: the Future Legacy programme
Through this programme, the brand directs 10 percent of sales from select “legacy” items to the Canadian Olympic Foundation and Paralympic Foundation of Canada, channelling retail revenue directly into athlete development and grassroots sport funding.
This multi-year partnership, which runs through the Los Angeles 2028 Games, positions lululemon as more than a technical outfitter – it’s a long-term investor in Canadian sport, building a pipeline that supports athletes from early development through to podium moments and beyond.
When and where
The Team Canada x Lululemon retail collection launches online in Canada and the United States on Nov. 18, and in lululemon stores across Canada and in Milan on Nov. 19. Additional Team Canada apparel and accessories will be released in Canada and the US leading up to the Games.
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