All Strategies articles
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News briefsHugo Boss unveils strategic overhaul
Hugo Boss unveils CLAIM 5 TOUCHDOWN strategy, projecting mid- to high-single-digit sales decline in 2026 before returning to growth, as major shareholder Frasers Group maintains confidence in the turnaround.
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ArticleColumbia’s bold brand relaunch: Connecting with new audiences while honoring Its roots
Columbia has completed a comprehensive brand relaunch featuring a humorous campaign approach that returns to the company’s 1980s roots while targeting younger consumers in an increasingly competitive outdoor market. In this interview, Romain Cancilleri-Michy, Senior Brand Marketing Manager Europe at Columbia, explains how the company and modern consumers understand outdoor today and how it is positioning itself for long-term growth in a highly competitive market.
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News briefsFrasers Group pulls support for Hugo Boss chair
Frasers Group has withdrawn support for Hugo Boss supervisory board chair Stephan Sturm, raising governance questions at the German fashion brand.
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ArticlePlanet Fitness charts growth for 2026-28
At its Nov. 13 Investor Day, Planet Fitness unveiled four priorities and long-term financial goals: low-double-digit revenue growth, 6-7 percent unit growth and mid-teens EBITDA CAGR.
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ArticleJD Sports CEO awarded €5m share package
Under a new long-term incentive plan, JD Sports Fashion has granted CEO Régis Schultz and CFO Dominic Platt share awards worth up to €6.7 million.
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ArticleAtomic enters apparel market to expand long-term brand strategy
Austrian ski brand Atomic will enter the alpine apparel market in winter 2025/26, marking its largest portfolio expansion in decades as the company aims to build a comprehensive winter lifestyle brand beyond equipment.
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ArticleSporting Goods brands quietly retreat from DEI messaging
Major sporting goods companies are quietly revising or rephrasing their diversity, equity, and inclusion commitments.
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ArticleGiorgio Armani Group appoints Giuseppe Marsocci as new CEO
Marsocci, who has been with the company for more than 20 years, previously served as Deputy Managing Director and Global Chief Commercial Officer.
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ArticleAdidas’ record Penn State deal faces backlash amid university turmoil
The announced $300 million partnership with Penn State has quickly turned controversial, with trustees alleging exclusion.
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News briefsNFL to expand into flag football
The National Football League will establish professional leagues for men’s and women’s flag football.
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ArticleNBA to sell franchises in BAL
According to NBA Commissioner Silver, who cites the UN, 25 years from now 40 percent of the young will be living in Africa.
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ArticleLVMH expands in South Korea as luxury demand shifts from China and the US
Louis Vuitton and Christian Dior are both planning to expand their flagship maison-style stores in Seoul.
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News briefsXponential Fitness divests Lindora stake
Xponential Fitness, a global franchisor of boutique health and wellness brands, has completed the divestiture of Lindora to Next Health Management Group. “The Lindora divestiture will allow Xponential to focus the Company’s time and capital on our core fitness modalities with the greatest impact to our profitability,” says Mike Nuzzo, ...
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ArticleStrava is preparing for IPO
Recent Strava hires CFO Matt Anderson and Chief Marketing Officer Louisa Wee have IPO experience with NextDoor and Block.
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ArticleXXL continues at five locations in the Nordics
XXL believes that the extension is an important signal from their new owner, Fraser’s Group, who took ower the majority ownership of XXL in May 2025.
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News briefsReusch relocates to new Milan headquarters and logistics facility
The new HQ is located in Vignate, near Milan.
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News briefsAmer Sports growth targets driven by Arc’teryx expansion
The group sets aggressive 2030 revenue goals for its flagship brand while accelerating global retail expansion.
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News briefsActive Brands Group and Imbox in new partnership deal
The two companies can now the offer its retail customers Imbox’s patented services in protection of footwear and headwear.
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ArticleICIW sales exceed SEK 360 million and EBIT increases by 60%
A clear community focus, and successful international expansion, are some important keys, the companys CEO said.
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ArticleVF Corp. sharpens focus on Vans and The North Face
After selling Dickies to Bluestar, VF Corp. is sharpening its focus on Vans’ turnaround, The North Face’s fashion push, and Timberland’s revival.
