All Strategies articles
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ArticleWilson puts lululemon CEO candidates on notice
In an open letter to potential chief executive candidates, Chip Wilson argues that new leadership alone cannot fix lululemon’s governance problems.
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ArticleWilson’s lululemon saga gets its own website
Lululemon’s founder launches a campaign site as his proxy battle over governance and creative direction enters its most public phase yet.
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ArticleWilson escalates lululemon board fight with new letter
Founder Chip Wilson has gone public again after 70 days of silence from the board, with a letter demanding a director overhaul and a Brand Product Committee.
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ArticleMLB clubs taking charge of their local broadcasts
The MLB club takes direct control of local telecasts amid the collapse of regional sports networks across North America.
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ArticleBirmingham City sells women’s club to its parent
New York hedge fund Knighthead Capital Management consolidates club ownership through affiliate company.
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ArticlePSG – Victim of its own success
PSG achieved record revenue in 2024–25, but growth is constrained by stadium capacity and weak Ligue 1 TV rights. Concerts won’t fix the problem.
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ArticleDazn to introduce prediction markets
Sports streaming platform Dazn plans to integrate prediction markets into broadcasts, potentially competing for fans’ discretionary spending with sporting goods purchases.
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News briefsXtep goes multi-channel in Malaysia
Xtep forms joint venture with Bonia Corporation in Malaysia, opening flagship store at Mid Valley Megamall as part of Southeast Asia expansion strategy.
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News briefsKelme centralizing operations
Back under European control, the Spanish sportswear brand is looking for synergy.
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ArticleHugo Boss unveils strategic overhaul
Hugo Boss unveils CLAIM 5 TOUCHDOWN strategy, projecting mid- to high-single-digit sales decline in 2026 before returning to growth, as major shareholder Frasers Group maintains confidence in the turnaround.
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C-Suite InterviewColumbia’s bold brand relaunch: Connecting with new audiences while honoring Its roots
Columbia has relaunched its brand with a humorous campaign rooted in its 1980s heritage. Romain Cancilleri-Michy, Senior Brand Marketing Manager Europe at Columbia, discusses how the company and modern consumers view the outdoors and its strategy for long-term growth.
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News briefsFrasers Group pulls support for Hugo Boss chair
Frasers Group has withdrawn support for Hugo Boss supervisory board chair Stephan Sturm, raising governance questions at the German fashion brand.
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ArticlePlanet Fitness charts growth for 2026-28
At its Nov. 13 Investor Day, Planet Fitness unveiled four priorities and long-term financial goals: low-double-digit revenue growth, 6-7 percent unit growth and mid-teens EBITDA CAGR.
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ArticleJD Sports CEO awarded €5m share package
Under a new long-term incentive plan, JD Sports Fashion has granted CEO Régis Schultz and CFO Dominic Platt share awards worth up to €6.7 million.
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ArticleAtomic enters apparel market to expand long-term brand strategy
Austrian ski brand Atomic will enter the alpine apparel market in winter 2025/26, marking its largest portfolio expansion in decades as the company aims to build a comprehensive winter lifestyle brand beyond equipment.
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ArticleSporting Goods brands quietly retreat from DEI messaging
Major sporting goods companies are quietly revising or rephrasing their diversity, equity, and inclusion commitments.
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ArticleGiorgio Armani Group appoints Giuseppe Marsocci as new CEO
Marsocci, who has been with the company for more than 20 years, previously served as Deputy Managing Director and Global Chief Commercial Officer.
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ArticleAdidas’ record Penn State deal faces backlash amid university turmoil
The announced $300 million partnership with Penn State has quickly turned controversial, with trustees alleging exclusion.
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News briefsNFL to expand into flag football
The National Football League will establish professional leagues for men’s and women’s flag football.
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ArticleNBA to sell franchises in BAL
According to NBA Commissioner Silver, who cites the UN, 25 years from now 40 percent of the young will be living in Africa.