All Strategies articles
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News briefsNew Balance targets $10bn revenue in Middle East push
The MEAI region grew 35 percent in 2025, outpacing all other markets, as the brand opens its first Grey Store concept in Doha.
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ArticleNBA in talks with Kalshi and Polymarket
The NBA has entered formal talks with both Kalshi and Polymarket. Sources say a deal before next season is possible.
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News briefsAdidas puts $512m media account up for review
The Herzogenaurach sportswear giant opens its first global media pitch since 2018, as annual marketing spend tops €3 billion.
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ArticlePSG has a new reason to stay in Paris
A Paris Council vote and a new mayor shift the Parc des Princes debate – putting a sale or long-term lease back on the table for PSG.
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News briefsBackcountry builds brand incubator for outdoor startups
Utah specialty retailer moves into brand building, acquiring eco-label Coalatree as the first brand in its new Backcountry Garage.
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ArticleAllbirds joins the AI gold rush
Once valued at $4bn, the wool sneaker brand is selling its footwear assets and rebranding as an AI infrastructure company – sending its stock up 582%.
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ArticleFanDuel Sports Network to wind down
Main Street Sports Group is preparing to close, leaving 13 NBA and seven NHL teams to rebuild local broadcast revenue from near zero.
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ArticleMisto Holdings bets on no-agency China model
The Seoul-listed brand operator plans to cross 100 retail locations by June, with five more Korean fashion labels lined up for 2027.
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ArticleWilson puts lululemon CEO candidates on notice
In an open letter to potential chief executive candidates, Chip Wilson argues that new leadership alone cannot fix lululemon’s governance problems.
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ArticleWilson’s lululemon saga gets its own website
Lululemon’s founder launches a campaign site as his proxy battle over governance and creative direction enters its most public phase yet.
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ArticleWilson escalates lululemon board fight with new letter
Founder Chip Wilson has gone public again after 70 days of silence from the board, with a letter demanding a director overhaul and a Brand Product Committee.
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ArticleMLB clubs taking charge of their local broadcasts
The MLB club takes direct control of local telecasts amid the collapse of regional sports networks across North America.
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ArticleBirmingham City sells women’s club to its parent
New York hedge fund Knighthead Capital Management consolidates club ownership through affiliate company.
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ArticlePSG – Victim of its own success
PSG achieved record revenue in 2024–25, but growth is constrained by stadium capacity and weak Ligue 1 TV rights. Concerts won’t fix the problem.
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ArticleDazn to introduce prediction markets
Sports streaming platform Dazn plans to integrate prediction markets into broadcasts, potentially competing for fans’ discretionary spending with sporting goods purchases.
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News briefsXtep goes multi-channel in Malaysia
Xtep forms joint venture with Bonia Corporation in Malaysia, opening flagship store at Mid Valley Megamall as part of Southeast Asia expansion strategy.
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News briefsKelme centralizing operations
Back under European control, the Spanish sportswear brand is looking for synergy.
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ArticleHugo Boss unveils strategic overhaul
Hugo Boss unveils CLAIM 5 TOUCHDOWN strategy, projecting mid- to high-single-digit sales decline in 2026 before returning to growth, as major shareholder Frasers Group maintains confidence in the turnaround.
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C-Suite InterviewColumbia’s bold brand relaunch: Connecting with new audiences while honoring Its roots
Columbia has relaunched its brand with a humorous campaign rooted in its 1980s heritage. Romain Cancilleri-Michy, Senior Brand Marketing Manager Europe at Columbia, discusses how the company and modern consumers view the outdoors and its strategy for long-term growth.
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News briefsFrasers Group pulls support for Hugo Boss chair
Frasers Group has withdrawn support for Hugo Boss supervisory board chair Stephan Sturm, raising governance questions at the German fashion brand.
