January is a month for setting resolutions, including fitness goals, and Speedo has launched a New Year campaign to highlight the role of swimming in every fitness plan. The “Swim Gains” campaign celebrates the water’s role in building muscles, boosting stamina, and improving overall well-being.
The campaign features a range of figures from the international fitness community, including professional high diver Molly Carlson, fitness creator Kris Hui, and the Paris-based fitness collective PWRUP. Each of them offers their own perspective on how water-based training enhances performance and boosts broader training objectives.
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The campaign is backed by a range of products designed to help consumers start 2026 strong and maximize every training session. The collection features Speedo’s streamlined Comfort and Leader Back suits, while men can opt for the performance-driven Hyperboom Jammer. For those seeking versatility, the Lookout and Jammer Shorts offer a seamless transition from land-based training to in-water sessions, with quick-dry fabric and four-way stretch design. Speedo’s goggles, in multiple options, complete the range.
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Speedo also offers an online library of swim fitness resources, which includes drills, programs and expert advice to help users elevate their performance. The content addresses key areas such as strength, endurance, coordination, technique, and mental resilience.
About Speedo
Speedo is a prominent international swimwear label recognized for developing technical equipment and apparel for both elite competitors and fitness-focused swimmers. The brand operates as a key subsidiary within the portfolio of the UK-based Pentland Brands, which manages a diverse range of athletic and lifestyle entities. Speedo’s strategic focus often emphasizes performance-driven design and advancements in aquatic materials.
