All Pentland Brands articles
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News briefsMitre and The FA launch new three-year partnership
Mitre, a Pentland brand, has entered into a new three-year partnership with The Football Association (FA), the highest-ranking football governing body in England and the Crown Dependencies of Jersey, Guernsey and the Isle of Man, which will see a range of new football designs inspired by football fan culture. The ...
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ArticlePentland Brands to simplify business structure
Changes are underway at Pentland Brands, as the U.K. parent of a portfolio that includes Speedo, Ellesse, and Mitre among others, is reportedly restructuring the organization. Over the next six months, a program of simplification is expected to include: Re-focusing efforts on digital innovation and consumer engagement; moving Speedo’s global ...
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News briefsPentland Brands looking to establish a youth board
Pentland Brands is joining mission-led start-up The People to form a new youth advisory board at the heart of its employee experience. The group, whose brands include Speedo, Ellesse, and Berghaus, is seeking six young people under 30 in its key markets – the UK, USA, India, Vietnam and China ...
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News briefsAI design helps Canterbury create the lightest boot yet
Rugby brand Canterbury has launched the lightest and most advanced rugby boot the brand has ever made. The Speed Infinite Elite boot weighs just 217 grams (about the same as an iPhone); a 28 percent reduction in weight compared with the previous generation, achieved using AI-powered design. The Speed Infinite ...
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News briefsMitre official ball sponsor for TST 7v7 football tournament in North Carolina
British brand Mitre, part of Pentland Brands, has been announced as the official match ball supplier for The Soccer Tournament (TST), an international football competition that kicks off in Cary, North Carolina, on June 1, 2023. The tournament, which will award $1 million in prize money to the winner, will ...
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Sponsored“Expect four packed halls.” A preview of this year’s OutDoor by ISPO
More packed than ever! Exhibition Director Lena Haushofer gives us an exclusive peak into what to expect at 2023’s OutDoor by ISPO.
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News briefsSpeedo teams up with Chinese fitness club
Speedo has teamed up with China’s premium fitness club, Wills, to help inspire its 1.5 million members to take up swimming. The one-year partnership will see 900 of Wills’ swimming trainers teaching exclusively in Speedo x Wills co-branded swimwear products. The customized collection, a redesign of Speedo’s classics, consists of ...
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News briefsAuthentic Brands Group is reportedly interested in Hunter Boots
Authentic Brands Group (ABG), the owner of Reebok, is reportedly among the parties interested in Hunter Boot, according to Sky News. Neither ABG nor Hunter have confirmed the information, adds the report. Hunter, founded in 1856, is one of only ten companies to hold two royal warrants. The company is ...
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News briefsPentland Brands appoints new human resources director
Source: Pentland Brands Belinda Deery, new CHRO at Pentland Brands Pentland Brands, the parent company of several sports, outdoor and lifestyle brands including Speedo, Berghaus, Canterbury, Ellesse and Mitre, has appointed Belinda Deery as its new head of human resources. Deery is an experienced CHRO who has ...
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News briefsCanterbury “Fair Game” initiative provides UK schoolchildren with PE kits
Canterbury is launching its “Fair Game” initiative, which aims to provide every school child in the U.K. with a free sports kit to support families struggling with the cost of living crisis. To launch the campaign, Canterbury is donating £100,000 (€115,800) worth of sports kits to U.K. schools through charity ...
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News briefsPentland Brands appoints new creative director
Source: Pentland Brands Paisley Wright, new director of creative (Pentland Creative Agency) Pentland Brands, owner of several sports, outdoor and lifestyle brands including Speedo, Berghaus, Ellesse, Canterbury of New Zealand, Mitre and Endura, has appointed Paisley Wright as its new creative director. Wright, who joins the company ...
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News briefsReusch to distribute Speedo in Austria and Italy
Reusch International AG in Bolzano, Italy, will take over the distribution of the Speedo swimwear brand in Austria and Italy from the Oberalp Group, also based in Bolzano, as of Jan. 1, 2023. Reusch also distributes Deuter in Italy. The collaboration is another important milestone for the Italian glove specialist, ...
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News briefsPentland grants microloans in emerging markets to fight poverty
Pentland Brands reports that it is supporting Lendwithcare, an initiative intended to help entrepreneurs in emerging markets to set up or expand their businesses through microloans. When the loans are repaid, the funds are returned and used to support the anti-poverty programs conducted by CARE International in 87 countries. Pentland ...
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News briefsPentland Connect cross-brand ordering platform attracts 1,200 retailers
With online shopping picking up during the coronavirus pandemic and retailers adapting to an unpredictable retail climate, Pentland Brands has expanded its B2B online offering through its Pentland Connect platform for retail clients. Retailers can now order products from across the brand’s portfolio 24/7. According to the group, since its ...
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News briefs
Pentland names a “positive business director”
Creating a new position, Pentland Brands has appointed Sara Brennan as its “positive business director.” The group said her task will be to “accelerate its positive business strategy to deliver on its commitment to take action for people and our planet” across its portfolio of brands, which includes big names ...
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Pentland highlights its 2020 actions for “positive business”
Pentland Brands recently published its first annual Positive Business Report, in which the company outlined the commitments and actions of its brands for the planet and society. The report covered the progress made during the period from January to December 2019, as well as the plans for 2020 and beyond. ...
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News briefs
Pentland puts Berghaus and Ellesse on Tmall to drive growth in China
Pentland Brands has introduced Berghaus and Ellesse, two of its most successful brands, to China as part of the group’s strategy to drive the group’s commercial growth in the region. The brands are now available in China on Tmall. Ellesse was recently launched in China with more than 300 locally ...
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Article
Pentland Brands publishes its first Positive Business report
Pentland Brands has released a new report in which it outlines its new three-pillar “Positive Business” strategy. It is based on: 1) building purpose-led brands; 2) reducing its environmental footprint; and 3) promoting circularity and collaboration. Pentland Brands owns Speedo, Berghaus, Canterbury of New Zealand, Endura, Mitre, Ellesse, SeaVees, Kangaroos ...
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Article
Major League Baseball was the world’s largest sports licensor in 2018
On a list of the world’s largest licensors, published annually by USPA Global Licensing Inc.’s Licence Global magazine, and including organizations from all industries, U.S. Major League Baseball (MLB) was once again the top-ranked sports rights holder on a list of the world’s largest licensors in 2018. Its retail sales ...
