All Fitness articles
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AnalysisGlobal sports equipment market rebounds 1.8% in 2024
The global sports equipment market recovered modestly in 2024.
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ArticleAim’n hits SEK 500m in 2025 as it moves away from influencer marketing
Sweden’s Aim’n sees 30% growth in 2025 after dropping influencer campaigns, streamlining operations, and expanding via marketplaces and own retail.
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ArticleReturn to fitness through return to competition?
The Trump administration is reviving the Presidential Physical Fitness Test and Award for US schoolchildren.
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News briefsThe fittest cities in America for 2025
The 18th annual ACSM American Fitness Index ranked 100 largest cities based on 35 indicators.
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ArticleSwedish ICIW grew 20% in 2024, aims for more European markets
Swedish gym brand ICIW (short for I Can I Will) started in 2012. Today it is established in several of Sweden’s largest gym chains and is available in over 300 stores across the Nordic region and Europe, at sports giants such as Stadium, Intersport, and etailer Zalando.
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News briefsIntersport and Hyrox announce partnership
Hyrox, the World Series of fitness racing, has announced a partnership with Intersport International.
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ArticleGymshark turns small FY24 operating profit; European sales up 17%
Annual turnover rose by 13.6 percent to €539.7m and gross margin improved by 491 basis points to 55.21 percent.
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ArticleXponential Fitness loss widens; restates 2023 financials
The changes increased its net loss for the fiscal year to $6.4 million from $1.7 million.
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ArticleHow Puma CEO Arne Freundt plans to regain investor confidence
These are the strategic cornerstones for Puma in 2025.
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News briefsXponential Fitness, Inc. appoints new member to its Board of Directors
Xponential’s newest board member has more than 25 years of experience in hospitality and franchising.
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News briefsAdidas fitness accessories will be distributed in the US by US Weight
Escalade, Incorporated, the official US distributor of Adidas fitness accessories, has announced a new partnership for its US Weight subsidiary.
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News briefsBuilt for Athletes enters the apparel market
The inaugural clothing line is available exclusively via the brand’s website.
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AnalysisMarket Analysis: The sports equipment market 2023
Our annual summary compares the 2023 and 2022 global revenue and market-share development of 39 companies and provides a breakdown by sector.
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ArticlePeloton won’t chase unprofitable subscribers as CEO search continues
In Q4 ended June 30, the group reported flat year-over-year revenues at $643.6 million versus $642.1 million.
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News briefsUS Sports & Fitness Industry Association Chairman re-elected
The US Sports & Fitness Industry Association (SFIA) announced the re-election of Jonathan Ram, Chief Executive Officer of Clarks, as Chairman of the SFIA Board of Directors for the 2024 term. In addition, Isabel Coscia, Senior Vice President of Marketing at Technogym, Ryan Cruthirds, Chief Digital Commerce and Brand Development ...
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ArticleXponential Fitness closes master franchise agreement for Pure Barre and YogaSix in Japan
US-based Xponential Fitness, Inc., a global franchisor of boutique fitness brands, announced the signing of a master franchise agreement for Pure Barre and YogaSix in Japan with Sunpark Co. Ltd. Sunpark has committed to open at least 50 franchise studios for Pure Barre and Yoga Six in the country. The ...
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News briefsActive Apparel Group expands global presence to Europe
Source: Active Apparel Group Éimear McDermott, Director of Sales Europe Active Apparel Group (AAG), a performance apparel manufacturer for the outdoor lifestyle and active market, is expanding its global presence by opening a new office in Milan, Italy. Headquartered in Australia with existing strategic locations in ...
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News briefsBowflex reports improved results despite soft sales
The Q2 operating loss at Bowflex, the former Nautilus, was 22 percent less than the year-ago quarter at $11.2 million versus a loss of $14.3 million for the period ended Sep. 30. The loss from continuing operations, meanwhile, shrunk by 18.0 percent to $12.5 million from $15.3 million. Gross margin ...
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AnalysisMarket Analysis: The sports equipment market 2022
Our annual summary compares the 2022 and 2021 global revenue and market-share development of 39 companies and brings you a breakdown via sector.
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News briefsNautilus, Inc. to change corporate name to BowFlex Inc.
Nautilus, Inc. has confirmed plans to change its corporate name to BowFlex Inc. to focus on the company’s strongest consumer brand and further execute its growth strategy called North Star. “Over the last few decades, BowFlex has become a powerful brand in our portfolio, recognized for quality and innovative strength ...
