California-based athleisure brand Vuori launches its first snow collection, blending high-performance mountain gear with eco-conscious materials derived from recycled fishing nets, signalling a new trend in sustainable ski wear.
California-based athleisure brand Vuori has moved into winter sports with the launch of its first Snow Collection, a line of shells, bibs and pants the company says is built around sustainability and mountain-minded performance. According to the original report, each garment is made from 100% NetPlus recycled fabric, a material produced from discarded fishing nets, intended to address ocean plastic pollution whilst offering high-performance weather protection on snow.
Founder emphasises commitment to quality and mountain spirit
“For me, snow has always been about more than outerwear. It’s about honouring our commitment to quality, embracing our unique point of view, and celebrating the spirit of the mountains that inspire us to reach new heights,” Vuori’s Founder & CEO Joe Kudla said in the company announcement. The brand frames the collection as an extension of its ethos of freedom, movement and living in rhythm with nature.
Technical features balance performance with simplicity
Technically the garments are presented as stormproof shells rather than insulated parkas: the designs are uninsulated to allow layering for different activities, from resort laps to backcountry tours. The fabric is described as a four‑layer NetPlus construction with a 30K waterproof rating, fully taped seams, weatherproof trims and underarm or AquaGuard‑protected vents for breathability during high‑output activity. RECCO reflectors are included for avalanche‑search compatibility. Vuori describes these features as balancing technical performance with the brand’s signature simplicity.
NetPlus material joins established sustainability trend
The NetPlus material used in the collection is supplied by Bureo and is made from recycled fishing nets collected from coastlines worldwide, a process the industry has increasingly adopted. Industry reporting notes NetPlus has previously been used by established outdoor brands such as Patagonia, TREW and Oyuki, underlining that Vuori is joining an existing sustainability trend in mountain apparel rather than inventing the technology.
Product specification includes PFC-free finish and functional design
Additional product details reported by trade and consumer outlets expand on the line’s specification: a PFC‑free durable water‑repellent (DWR) finish, AquaGuard zippers, abrasion‑resistant scuff guards, an integrated powder skirt that links jacket to snow bottoms, and a simple, functional pocket layout. One of the named kits, the Taika set, is described as including a powder skirt, oversized hood and underarm vents; fits are said to be relaxed for men with a freeride feel and more tailored for women. Size ranges reported vary by item, with men’s sizing listed up to 3XL and women’s up to XXL.
Pro skier input signals serious mountain ambitions
The collection was developed with input from professional skier Thibault Magnin, according to industry coverage, reflecting Vuori’s attempt to marry athlete feedback with the brand’s lifestyle roots. Whilst Vuori emphasises comfort and everyday wearability, the technical spec and collaborator input signal an intention to be taken seriously within established ski and splitboard markets.
Collection reflects broader industry shift to recycled materials
Vuori’s move into snowwear illustrates a broader industry tendency to combine recycled‑material credentials with proven technical features. The company claims the Snow Collection lets it extend its design language uphill whilst addressing marine plastic waste; industry data and other brands’ use of NetPlus suggest the material is a growing option for brands seeking both performance and sustainability.
