The California athleisure brand is pushing deeper into professional tennis with one of the WTA’s most prominent players. Krejčíková’s move to Vuori follows the brand’s signing of British No. 1 Jack Draper on the men’s tour.

Grand Slam champion Barbora Krejcikova has confirmed a new apparel partnership with Vuori, the California-based athleisure brand aggressively expanding its presence in professional tennis.

The Czech player made the arrangement official via Instagram in mid-February, posting training footage from Dubai and tagging the brand directly. “Jump rope. Footwork. Focus. All in @vuoriclothing, all in prep for what’s next,” she wrote.

The post came days after she withdrew from the Dubai Duty Free Tennis Championships – a tournament she won in 2023 – citing a left thigh injury that forced her out before a scheduled second-round match against Amanda Anisimova. Krejcikova, who turns 31 in December, had already been seen competing in Vuori-branded kits during the Australian Open and the early 2026 Middle East swing before the partnership was publicly acknowledged.

Vuori’s tennis expansion gains momentum with Krejcikova signing

The signing represents Vuori’s most prominent women’s tour commitment to date. On the ATP Tour, the brand already sponsors British No. 1 Jack Draper; on the WTA side, American player Caty McNally had previously been associated with the label. Krejcikova – a two-time Grand Slam singles champion with titles at the 2021 French Open and 2024 Wimbledon Championships – brings considerably greater profile to the brand’s tennis portfolio.

Her apparel history reflects the broader churn playing out across tour sponsorships. She wore Head clothing during the 2025 season, having spent the three years prior with Fila following a deal signed in 2022. Fila has lost multiple marquee players in recent seasons, whilst newer entrants such as Vuori, Wilson and On have gained ground on both tours.

The athleisure brand targeting Lululemon’s customer base

Founded in 2015 by Joe Kudla in Carlsbad, California, Vuori built its reputation on coastal-inspired, premium performance apparel. The brand’s name – meaning “mountain” in Finnish – nods to its outdoor design roots. What began as a garage operation selling men’s shorts has grown into one of the most closely watched private companies in US retail, with annual revenue estimated at approximately $1 billion and a valuation of $5.5 billion following an $825 million funding round in November 2024 led by General Atlantic and Stripes.

That investment arrived as Vuori posted year-on-year revenue growth of 23 percent, significantly outpacing the broader sportswear market. The brand has been profitable since 2017 and is widely expected to pursue an initial public offering, though no timeline has been announced.

Unlike many direct-to-consumer peers, Vuori has long maintained a wholesale distribution strategy alongside its own expanding retail footprint, which now includes locations in Asia. Tennis is emerging as a key marketing channel for Vuori as it pushes beyond its athleisure core into broader performance categories. Elite court visibility – particularly among WTA players competing at major tournaments – carries direct relevance to the brand’s target demographic of affluent, active women in their 20s and 30s. 

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