All PRODUCT MARKETING articles
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ArticleLululemon targets men’s with new tennis tech
The Canadian apparel brand unveils upgraded sweat-concealing fabric as it works to rebuild momentum in men’s and performance categories.
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ArticleVolleyball finally gets its own female apparel brand
Corts, a female-founded LA label, enters a sport with 800,000 young US players and no dedicated apparel incumbent.
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News briefsJoma releases football-branded padel racquet
Spanish brand modifies Hyper Pro padel racquet with Premier League club colors following kit sponsorship deal, extending football partnerships to padel.
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ArticleCampaign spotlight: turning resolutions into sustained action
US premium activewear brand Rhone launched 12 Pursuits, a year-long founder-led program blending mental fitness with monthly actionable themes.
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ArticleNike Mind and the neuroscience of sport
Nike’s Mind technology targets mental performance. After a century optimizing bodies, is the sporting goods industry finally ready to train brains?
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SponsoredBosideng becomes first company to implement new industry standard for circular clothing in China
The Chinese down specialist is driving the apparel industry’s shift from linear to circular economy models.
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SponsoredBosideng launches premium Vertex collection in Europe
Chinese down specialist Bosideng debuts its premium Vertex collection in Europe, designed in collaboration with techwear designer Errolson Hugh.
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ArticleNew Balance 2002R gets Gore-Tex upgrade
New Balance launches the 2002R Gore-Tex Protection Pack for spring 2026, featuring weatherproof technology in grey, black and wheat colorways.
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ArticleJustin Bieber debuts 3D-printed sneaker Earth Bender
Justin Bieber’s Skylrk label enters footwear with Earth Bender, a 3D-printed sneaker created in partnership with German 3D-printing firm Zellerfeld.
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News briefsHeineken 0.0 x Lõk padel collection launches
Heineken 0.0 partners with Spanish brand Lõk for a limited-edition padel collection featuring a racket with an integrated bottle opener.
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ArticleVuori launches sustainable snow collection
Athleisure brand Vuori launches its first Snow Collection, featuring shells, bibs and pants made from 100% NetPlus® recycled fabric sourced from fishing nets.
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ArticleReebok smartglasses go photochromic
Innovative Eyewear unveils photochromic Reebok smart glasses for gym training and indoor sport, plus Lucyd Boosters for louder audio.
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News briefsStöckli extends ski warranty to 4 years
Swiss ski maker Stöckli now offers a four-year warranty on all new skis, a first in the industry, signaling confidence in durability and quality.
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News briefsMade Plus debuts at The Running Event
Made Plus unveiled Rippl, its first US-made running shoe, alongside new Bangr Pro pickleball and Velox TR training shoes at The Running Event.
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News briefsCharles Leclerc launches CL16 fashion brand
Monegasque Formula 1 driver Charles Leclerc has launched his personal fashion brand, CL16, featuring a limited-edition collection of 12 1990s-inspired pieces.
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ArticleAlfa Romeo debuts limited athleisure line
Alfa Romeo enters the apparel space with a limited athleisure collection inspired by its Junior Veloce model, blending motorsport heritage with high-performance design.
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ArticleBalenciaga debuts Spring ’26 Football Series
Balenciaga’s new Spring 2026 “Football Series” fuses couture design with American-football iconography in a capsule of jerseys, padded hoodies, and tracksuits.
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ArticleChampion enters fragrance market
Revlon and Authentic Brands Group have announced a global fragrance license for Champion, the sportswear brand making its first move into the beauty category.
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ArticleAdidas x Miaou collection hits the market
Adidas Originals and Miaou’s debut collection, with a launch on Nov. 11, fuses motorsport aesthetics with bold feminine design in footwear and apparel.
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ArticleAtomic enters apparel market to expand long-term brand strategy
Austrian ski brand Atomic will enter the alpine apparel market in winter 2025/26, marking its largest portfolio expansion in decades as the company aims to build a comprehensive winter lifestyle brand beyond equipment.
