Burton Snowboards has become the first snowboarding company to obtain B Corporation certification from the B Lab, showing that the company is using its business “as a force for good” around the world. At last month's European Outdoor Summit in Interlaken, Donna Carpenter, co-founder of Burton, stated that the company had been embracing the principles of inclusiveness and sustainability from the very beginning, defining its values in writing. It became inclusive because snowboarding was originally banned from ski resorts, and women were not engaging in the sport as much as they are now. Carpenter, who now lives in Zurich, said that Burton started to tackle the issue of climate change seriously eight years ago, making big changes across the supply chain, including the use of raw materials. It is targeting 100 percent bluesign certification for all its softgoods, up from 91 percent at present. Burton's 25-year-old foundation supports poor children.

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