All Action Sports articles
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News briefsPacSun enters US men’s activewear market
American apparel retail brand PacSun has launched a 28-piece activewear line for men in the US, called A.R.C. (Active.Recreation.Comfort.).
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News briefsVans introducing a second metaverse
Vans is working on a second virtual release on the games and metaverse platform Roblox, following up Vans World with Vans Word 2, according to Marketing Dive. Users of the platform will have a first look at the Mixxa, the first shoe the brand will have released before sales begin ...
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News briefsNike at Centre Pompidou in Paris
Source: Nike Cycloide Piazza by Raphael Zarka Nike is partnering with the Centre Pompidou to celebrate sports and culture. The US brand will transform the art center’s façade into a canvas that showcases stories of sport. Nike will also open its “Art of Victory” exhibition on July ...
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News briefsTSG names SDG as its new exclusive French distribution partner
Swiss action sports company TSG International AG has signed a distribution agreement with SDG Distribution, a leading French distributor of technical action sports equipment based in Soorts-Hossegor. SDG specializes in the distribution of bike, skate, scooter and surf equipment. “The partnership with SDG is not just about expanding our global ...
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News briefsMore sustainable movement in the wetsuit market: Billabong introduces Upcycler program
After years of Patagonia producing neoprene-free wetsuits made from natural Yulex rubber, Alpkit recycling its wetsuits into new neoprene since 2023, Decathlon recently starting to produce wetsuits made from Yulex100 and Quiksilver just announcing that it is upcycling wetsuits into sunglasses, Australian surf and lifestyle brand Billabong has now introduced ...
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News briefsShops 1st Try relocates
After ten years, Shops 1st Try, Europe’s largest B2B snowboarding demo, is moving 35 kilometers from Alpbachtal to a new location in Hochfügen in Austria’s Ziller Valley. The date remains the same: January 19-21, 2025. The new location is divided into two areas: the On-Snow Demo and Exhibition Area in ...
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News briefsTSG moves Swiss sales in-house, new country manager
Swiss action sports company TSG International AG has announced that it will handle the entire sales process in Switzerland directly from Sept. 1, 2024, and will therefore end its cooperation with its previous Swiss distribution partner Bucher + Walt SA on August 31, 2024. Bucher + Walt will take over ...
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News briefsQuiksilver upcycles wetsuits to sunglasses
Quiksilver will drop 150 pairs of sunglasses made from upcycled wetsuits, a limited-edition series created with French eyewear producer Oceneo. The eyewear line is the latest result of the board sports brand’s Take Back program, launched in 2022 to support research into developing a collection and recycling system for used ...
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ArticleUnrivaled Sports invests in indoor action sports center alongside White
US-based youth sports holding company Unrivaled Sports, founded in March by David Blitzer, Josh Harris and The Chernin Group (TCG), has made a strategic investment in Snöbahn, the operator of indoor action sports centers with two locations in Colorado. In addition, the company announced a strategic investment in its action ...
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News briefsOakley outfits Team USA Surfing for Paris 2024
Oakley is teaming up with Team USA Surfing as the official offshore outfitter, marking a historic milestone as surf returns to the Olympic stage at this Summer’s Games. Building on the esteemed Team USA Partnership and as a core tenet of the brand’s heritage in surf, the Oakley Team USA ...
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News briefsSanta Cruz collaborates with Jägermeister
Source: Jägermeister Jägermeister x Santa Cruz Together with German liquor brand Jägermeister, US label Santa Cruz has launched a limited, three-piece skateboard and fashion capsule collection. The collaboration focuses on the revival of an iconic deck, the Kendall, which Jeff Kendall, skateboarding legend and current CEO/CMO at ...
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News briefsVans celebrates skateboarding in Paris’ Sacré-Coeur
Vans has set up a skateable installation and a stage at the foot of the Sacré-Coeur Basilica in Montmartre in collaboration with Los Angeles-based creative agency Playlab Inc. and California Skateparks. The brand is hosting a live skate demonstration and performances on June 21, which marks the annual Fête de ...
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News briefsSlater's new holding brings in top manager from Rip Curl
Kelly Slater’s new conglomerate of companies has hired Diem Culley as the new operations manager for Outerknown, Firewire and Slater Designs, according to ShopEatSurf. Just last month, Slater announced that Dylan Slater (not related to Kelly), the CEO of Firewire Surfboards and Slater Designs at the time, had been named ...
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ArticleNew UK report shows physical and mental benefits of surfing
According to the UK Surfing and Health 2024 Report, released on International Surfing Day (June 15) by the University of Bristol in partnership with The Wave, there is a positive correlation between surfing and better self-reported physical and mental well-being. Those who reported better physical and mental ...
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ArticleShaun White launches first-ever professional halfpipe league
Source: Mike Dawson Announcement of The Snow League in Cannes Three-time Olympic gold medalist and entrepreneur Shaun White has announced the first professional winter sports league for snowboard and freeski halfpipe competitions called The Snow League, which will launch with its first event in the USA in ...
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News briefsDecathlon manufactures natural rubber wetsuits with Yulex
Decathlon has started to produce wetsuits in a material called Yulex100. This material was developed in collaboration with the American company Yulex, which specializes in the research and production of natural latex and rubber alternatives. This neoprene-like material contains no synthetic rubber. In addition, the natural rubber used in Decathlon ...
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ArticleX Games plans to launch innovative X Games League
X Games is set to launch a bold new global team-based format in 2026. Backed by MSP Sports Capital (MSP), a portfolio company of Najafi Cos., the new X Games League (XGL) will provide a year-round international competition calendar for the X Games that will allow athletes to earn compensation ...
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News briefsUS boardsports retailer Tactics to launch in Japan this autumn
Tactics has announced its entry into the Japanese market. The US-based retailer, specializing in skateboarding and snowboarding gear, plans to open its first Japanese brick-and-mortar store at the Sapporo Factory, a large shopping and entertainment destination in the heart of Sapporo. The store is scheduled for opening on Nov. 1, ...
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News briefsRip Curl signs as retail partner for future $100 million surf park in Perth
Rip Curl is partnering with Aventuur, a global creator of surf and wellbeing destinations, as the official retail partner for the future Perth Surf Park, a $100 million development in Western Australia. According to Aventuur, the new surf park, strategically located in Central Cockburn, will open in late 2026. It ...
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ArticleAuthentic and Beaumanoir announce partnership for Boardriders brands in Western Europe
Authentic Brands Group announced a long-term partnership with Beaumanoir Group, which will take over the former Boardriders business in France and license the Quiksilver, Roxy, Billabong, DC Shoes, Element, RVCA and VonZipper brands in key Western European regions, including France, Germany and the UK. Through the partnership, Beaumanoir, headquartered in ...
