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ArticleAdidas releases its first NFT collection
As we reported earlier this month, Adidas has struck deals with three producers of non-fungible tokens (NFTs) on the Ethereum blockchain: Bored Ape Yacht Club (BAYC), gmoney and PUNKS comic. The fruit of those initiatives, a first collection of NFTs under the Adidas Originals brand of lifestyle products is slated ...
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News briefs
Adidas partners with cryptocurrency and gaming platforms
Adidas has struck partnerships with the cryptocurrency exchange Coinbase and the gaming platform The Sandbox, announcing them via Twitter on Nov. 22 and 24, respectively. The strategy behind these moves remains undisclosed, but it stands to reason that the German sportswear giant is seeking to sell branded virtual apparel and ...