Corporate and M&A

Adidas partners with cryptocurrency and gaming platforms

2021-12-01T17:23:00

Adidas has struck partnerships with the cryptocurrency exchange Coinbase and the gaming platform The Sandbox, announcing them via Twitter on Nov. 22 and 24, respectively. The strategy behind these moves remains undisclosed, but it stands to reason that the German sportswear giant is seeking to sell branded virtual apparel and ...

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