LPGA and TMRW Sports launch team golf platform WTGL for winter 2026

WTGL will feature teams of LPGA Tour stars competing in fast-paced team match play, building on the format introduced by TMRW Sports’ TGL platform, which completed its first season featuring PGA Tour players. The new women’s league aims to create additional visibility for LPGA athletes while engaging new audiences through short-form competition.

Creating visibility through innovation

LPGA Commissioner Craig Kessler positioned the partnership as an opportunity to expand reach beyond traditional tournament formats. “Partnering with TMRW Sports on WTGL reflects our belief that innovation can help the game reach new fans and create greater visibility for LPGA athletes,” Kessler said. “It creates another global stage for our athletes – one that helps fans connect more deeply with them and continues to elevate the visibility and growth of women’s golf.”

The platform represents TMRW Sports’ expansion into women’s professional golf following TGL’s launch. Mike McCarley, founder and CEO of TMRW Sports, described WTGL as “another step in creating a modern, media-focused version of a centuries-old game that appeals to today’s sports fan.”

WTGL will incorporate elements from TGL including mic’d up player moments, strategic risk-reward decisions, and the Hammer – a competitive mechanism allowing teams to double the value of a hole. The platform will integrate comprehensive shot performance data and statistics-based analytics directly into competition broadcasts.

Building on TGL’s audience success

The launch follows TGL’s first season performance, which attracted one of the youngest audiences in sports with a median age of 52, second only to the NBA. Forty-one percent of TGL’s Season 1 audience fell within the adults 18-49 demographic. Research indicated that 10 percent of TGL viewers who were PGA Tour fans increased their PGA Tour viewership, while 32 percent of TGL viewers ages 18-34 did not regularly watch the PGA Tour.

McCarley emphasized that WTGL’s short-form team format is designed to complement rather than compete with the LPGA Tour’s global appeal. The platform aims to showcase player personalities and team dynamics alongside athletic performance. TGL’s Season 2 is currently underway, with matches broadcast on ESPN and ABC. The league’s initial success in attracting younger demographics and engaging audiences unfamiliar with traditional golf coverage informed the decision to expand the format to women’s professional golf.

What this means for women’s golf

WTGL addresses persistent challenges in women’s golf visibility and commercial viability. Women’s professional golf has historically received less media coverage and lower prize money compared to men’s tours, despite growing participation rates and competitive quality. The platform creates a separate revenue stream and marketing vehicle for LPGA athletes outside traditional tournament structures.

The arena-based format at the SoFi Center eliminates weather-related scheduling issues and creates controlled production environments for broadcast partners. The technology integration – including real-time shot data and analytics – aligns with broader trends in sports media toward data-enhanced viewing experiences. Additional details on WTGL, including team compositions, season structure, and broadcast partnerships, will be announced in coming months.