All Golf articles
-
ArticleDressed to the Nine (iron)
South Korea buys nearly half the world’s golf fashion: a $4 billion market powered by women, status and lifestyle wear.
-
News briefsLIV Golf funding crisis: season at risk
Saudi PIF confirmed it will end LIV funding after 2026. Now sources say payments may stop before the season does.
-
ArticleUneekor launches in UK and Europe with new sales team
The AI-powered golf simulator brand appoints EMEA Director of Sales, UK & Ireland Director, and EMEA Supply Chain Manager.
-
News briefsFemale participation reorders the US golf market
Female on-course participation in the US hit a record 8.1 million in 2025 — surpassing a 2006 peak that stood for nearly two decades.
-
News briefsEnglish Open golf tournament to return in 2026
DP World Tour and England Golf announce three-year plan to revive the English Open, beginning at The Vale Golf Club in June 2026.
-
ArticleGolf’s AI rebuild: inside the DPWT–HCLTech deal
Multi-year deal covers full redevelopment of the tour’s website and app, plus marketing activation at six tournaments in five countries.
-
ArticleGolf: The 2026 State of Play
The 9-hole round, screen golf and digital apps are rewriting the rulebook on who plays golf and how.
-
News briefsGolf tour goes orbital with Amazon satellite deal
The DP World Tour will run on Amazon’s LEO satellite network at 42 tournaments — a claimed first for professional sport.
-
ArticleNBA in talks with Kalshi and Polymarket
The NBA has entered formal talks with both Kalshi and Polymarket. Sources say a deal before next season is possible.
-
ArticleGenesis Motor launches European amateur golf cup
The South Korean automaker extends its European golf strategy beyond the professional tour with a six-stop qualifying series culminating at the Genesis Scottish Open.
-
ArticleMcLaren to launch golf equipment brand
The motorsport and supercar group targets premium golf equipment, with a dedicated CEO in place and a full product reveal set for April 29.
-
ArticleUK startup raises £500,000 to modernize golf resale
Scottish golf tech startup Hosel targets a $3bn pre-owned market long dominated by generalist platforms with poor pricing transparency.
-
ArticleGermany’s golf fair Rheingolf draws 10,000 visitors
Germany’s consumer golf fair drew 10,000 visitors to Düsseldorf and added a wellness section, reflecting golf’s growing lifestyle positioning.
-
ArticleEngland Golf launches Titleist Women’s Four-Ball
New national competition gives women and girls at affiliated clubs a team pathway to a national final, backed by Titleist.
-
ArticleSportradar posts record revenues of €1.29bn
The sports betting data group lifted profit to €100 million and authorized up to €1 billion in buybacks.
-
ArticleDunlop Sports Americas hires retail marketing chief
Kyle Freeman joins DSA to sharpen retail strategy across Srixon, Cleveland Golf and XXIO — bringing 20-plus years from Nike Golf, Under Armour and TaylorMade.
-
ArticlePayntr Golf joins the 8AM Golf family of brands
The golf media and equipment company backs Portland-based footwear brand worn by Jason Day and other PGA Tour players.
-
ArticleLIV Golf partners with R&A and USGA to advance agronomic standards
The Saudi-backed breakaway golf league is working with the sport’s two governing bodies to standardize playing conditions across its 14-event world tour.
-
ArticlePGA Show hits 16-year attendance high
The 73rd edition welcomed professionals from 90 countries, with 1,195 brands showcasing innovations across 1.1m square feet of exhibition space.
-
ArticleUS golf participation hits eight-year growth streak
On-course participation surpassed 29 million in 2025, marking eight consecutive years of growth and reinforcing the sport’s resilience
