All Consumer sentiment articles
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Infographics & DataThe rise of secondhand shopping and repair in 2023
Consumers in 2023 pivot to secondhand goods and repair services, championing sustainability while navigating economic pressures. This focused insight reveals a growing trend that’s reshaping consumer spending and driving the demand for longevity and environmental responsibility in all products.
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Infographics & DataThe growth trajectory of China’s athleisure market
China’s athleisure market forecast: Projected to reach $82.8 billion by 2024, highlighting key growth drivers and consumer trends.
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Infographics & DataWomen’s sports lead online search 2023
Which women’s sports have soared in search? What athletes have captivated the digital world? Discover the worldwide popularity of women’s sports in online searches in 2024.
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Infographics & Data2023 consumer trends: Demand for sustainability among Gen Z and Millennial fashion shoppers
See how 2023’s fashion choices are being reshaped by Gen Z and Millennials’ unique sustainability values.
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Infographics & DataThe purchasing habits and motivations of “sporty” women
A new study has revealed the sports product shopping habits of women who regularly take part in sports. The results give an insight into what sports products women buy, how often, and what motivates their purchases.
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News briefsGerman consumer sentiment deteriorates
After the consumer mood in Germany recovered at the end of 2023, consumers are once again more pessimistic about the future in the new year. This was revealed by the consumer barometer for January published by the German Retail Association (HDE), which is compiled monthly by the Handelsblatt Research Institute ...
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News briefsGerman consumer sentiment worsens
Despite a certain stabilization in the economy as a whole, consumer sentiment in Germany fell noticeably for the first time in twelve months in November, according to the latest consumer barometer from the German Retail Association (HDE). As a result, private consumption is no longer expected to stimulate growth in ...
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Infographics & DataSports participation levels in Europe
Nearly half of the EU practiced some form of physical activity at least once a week, but there is a big difference across the countries.
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Infographics & DataBecoming a super-winner in the sporting goods industry: The numbers from McKinsey
Some of the key numbers and strategies from McKinsey’s webinar “Becoming a super winner in the sporting goods industry,” available now only at SGI Europe.
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ArticleThe best consumer-rated outdoor and cycling brands
Our latest exclusive big data analysis reveals which brands top the consumer ratings for outdoor and cycling brands from over 145,000 reviews
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Infographics & DataSustainability and Gen Z Consumers
We bring you some key numbers from the latest research into Gen Z consumers and their thoughts on sustainability. See what 9 out of 10 think.
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ArticleSustainability has become a status symbol for Gen Z
Gen Z consumers incorporate sustainable values but wish they had more knowledge. We explore what this means for brands and the mistakes to avoid.
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Infographics & DataSports participation rates in the EU by gender
Around 44 percent of the EU population do physical activity at least once a week. We take a closer look at the figures for each country.
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Infographics & DataChinese consumer preferences
McKinsey sees a Chinese market with “robust underlying demand.” But what leads to consumers’ preference for local over international brands?
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News briefsRecovery in consumer sentiment in Germany falters
After five months on an upward trend, the recovery in consumer sentiment in Germany weakened in April. This is revealed by the latest consumer barometer of the German Retail Association (HDE). According to this, the index remained almost at the level of the previous month of March. According to the ...
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News briefsNew survey reveals Millennials’ favorite brands
Investment bank Roth MKM announced the results of its 2023 Millennial Survey; a proprietary survey examining current trends, spending patterns and favorite brands across eight consumer categories, including apparel and footwear, and health and wellness. Some of the key findings for the sporting goods industry include: For the second ...
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News briefsSustainability less of a priority in German purchases
The latest GfK Sustainability Index shows that consumers in Germany are planning fewer purchases based on sustainability in the near future. The index for January 2023 now stands at 93.3 points, 6.7 points less than the average for 2022. The index shows the importance of sustainability aspects in consumer purchasing ...
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News briefsGfK sees more optimistic consumer sentiment in Germany, but at low level
The rollercoaster ride of news and emotions of recent years continues to shape Germans’ propensity to buy. However, in its consumer climate survey for January 2023, GfK observes German consumers starting 2023 with a little more optimism. Both economic and income expectations are continuing to recover and are rising noticeably. ...
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ArticleConsumer sentiment in Europe improves
Consumer sentiment improved slightly in Germany, France and Italy, the three main economies of the European Union, but consumers remain cautious in a challenging economic environment. In December, German consumer sentiment is expected to rise by 1.7 points to -40.2 points from -41.9 points in November, according to the market ...
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News briefsSwiss consumer sentiment at record low
Consumer sentiment in Switzerland has continued to decline, falling to -46.6 points in October from -41.7 in July and reaching its lowest level since the consumer survey began in 1972, according to the State Secretariat for Economic Affairs. The decline comes amid high inflation and cloudy economic prospects, although perceptions ...
