Fanatics, the Florida-based provider of sports merchandise, is acquiring some of the assets of Vetta Brands, which is currently under liquidation. Chief among these assets is Top of the World, which, until the Covid-19 pandemic wiped out its business, had been manufacturing hats for hundreds of college sports brands at a factory of 220,000 square feet in Norman, Oklahoma. The Top of the World brand will continue to operate in Norman under its current president, Scott Shuler, who is becoming a senior vice president at Fanatics. Schuler will be reporting to Fanatics’ president, Joe Bozich. The deal will preserve some 200 jobs in Norman and dispatch some of the acquired company’s staff to Fanatics Brands, the group’s growing in-house manufacturing and wholesale division for apparel. Fanatics has spent the past decade building and refining its vertical integration. In May 2017, for instance, it acquired Majestic Athletic, which designs and makes hats and apparel for many college and professional sports leagues in the U.S. In August, after raising $350 million in series E funding, Fanatics reached a market value of $6.2 billion.