All Fanatics articles

  • News briefs

    New funding round values Fanatics at $12.8 bn

    2021-03-25T13:17:00Z

    Fanatics raised another $350 million from existing shareholders in a round that valued the giant U.S.-based online licensed apparel group at $12.8 billion. It was more than double the $6.2 billion valuation that it received through a previous $350 million round last August. Investors thought at the time that ...

  • News briefs

    Fanatics enters China via a joint venture

    2021-03-01T10:12:00Z

    Fanatics , the U.S.-based online retailer of licensed sports merchandise, has announced that it is expanding into China via a joint venture with Hillhouse Capital Group , a private equity firm that is also a major shareholder in a major Chinese sporting goods retailer, Topsports . The 50-50 joint venture ...

  • News briefs

    Fanatics acquires WinCraft

    2020-12-08T18:28:00Z

    As Sports Business Daily reports, Fanatics has acquired WinCraft , in a move that will diversify the company’s reach beyond its core licensed apparel business. Established in 1961, WinCraft is a producer of sports-themed hardgoods and other non-apparel items. The company generates about $100 million in annual revenues, ...

  • News briefs

    New licensing director for Fanatics from Nike

    2020-11-18T18:23:00Z

    Eager to continue to expand internationally, Fanatics has appointed a new licensing director, Younes Latayi , to drive its global licensing strategy and to manage its growing international portfolio of partners, maximizing their online and offline offerings. He will be based in Europe, reporting to Vicky Picca , Fanatics’ ...

  • News briefs

    Fanatics partners with The British & Irish Lions

    2020-10-19T13:09:00Z

    Fanatics , the international specialist in licensed sports merchandise, has announced a new manufacturing and e-commerce deal with The British Irish Lions , the rugby union team made up of players from any of the Home Nations, i.e. the national teams of England, Scotland, Wales and Ireland. Fanatics ...

  • News briefs

    Fanatics acquires Top of the World from Vetta

    2020-09-09T09:31:00Z

    Fanatics , the Florida-based provider of sports merchandise, is acquiring some of the assets of Vetta Brands , which is currently under liquidation. Chief among these assets is Top of the World , which, until the Covid-19 pandemic wiped out its business, had been manufacturing hats for hundreds of college ...

  • News briefs

    Fanatics inks 10-year deal with Rebel

    2020-08-26T04:52:00Z

    Fanatics has agreed a ten-year distribution deal with Rebel Sports , the big Australian sports retailer. The contract, which will come into effect in mid-2021, will make available to Rebel customers more than 100,000 officially licensed sports products from Fanatics partners. Fanatics is the official online retailer for all ...

  • News briefs

    Fanatics’ valuation reportedly rose to $6.2 billion after new funding round

    2020-08-18T15:23:00Z

    Fanatics, the fast-growing, vertically integrated licensed sportswear company, has reportedly reached a marlket value to $6.2 billion while raising $350 million in a Series E funding round arranged by Goldman Sachs . The round, which was oversubscribed, is expected to be the last private funding for Fanatics before the ...

  • News briefs

    Fanatics expands its PSG deal

    2020-07-02T06:17:00Z

    Fanatics has signed a 10-year extension of its licensing contract with the leading Paris Saint-Germain football club in France. The relationship is being expanded to include e-commerce as well as broadened manufacturing, licensing and sub-licensing right, leading to an expanded range of products under the PSG label. The ...

  • News briefs

    Nike, the NFL and Fanatics have signed a new global...

    2019-11-28T00:00:00Z

    Nike, the NFL and Fanatics have signed a new global partnership that extends Fanatics' exclusive consumer product licensing rights to manufacture and distribute all Nike NFL adult products worldwide. The new agreement is an upgrade to the deal they signed in 2018, which covered only the U.S.

  • News briefs

    Fanatics has signed a long-term partnership deal with the Union...

    2019-08-01T00:00:00Z

    Fanatics has signed a long-term partnership deal with the Union of European Football Associations (Uefa) that will see the company handle the merchandising and official fan shop for the events of Uefa's national teams. The deal is set to cover the Euro 2020 tournament, the Nations League Finals, the European ...

  • News briefs

    Kappa has signed a three-year partnership with Fanatics to become...

    2019-06-04T00:00:00Z

    Kappa has signed a three-year partnership with Fanatics to become the kit supplier to Aston Villa, a second-tier English soccer club. The team was previously sponsored by Under Armour, but the deal was terminated three years early in April 2018. Luke1977, a brand based in Birmingham, then partnered with Fanatics ...

  • News briefs

    Fanatics has struck a deal to become the exclusive supplier...

    2019-03-06T00:00:00Z

    Fanatics has struck a deal to become the exclusive supplier of licensed sports merchandise on Coupang, the South Korean internet marketplace. The deal takes effect this summer for a term of ten years. South Korea is definitely among the world's top ten e-commerce markets, well behind China and the U.S. ...

  • Article

    Fanatics boosts management as it internationalizes

    2018-10-31T00:00:00Z

    Fanatics has continued the strong international deployment of its vertical manufacturing and merchandising model by signing a new long-term partnership with the strong German Football Association (DFB). It will handle the sourcing of a greater range of licensed products for the DFB that will be available to fans all over ...

  • News briefs

    Fanatics, the American team sports retailer that is expanding internationally,...

    2018-09-11T00:00:00Z

    Fanatics, the American team sports retailer that is expanding internationally, has signed a partnership with Chelsea FC to become the official global online retailer of the English Premier League club. Chelsea had been using a network of regional online stores operated by local distributors.

  • News briefs

    Fanatics has opened a German office in Hamburg. It is...

    2018-05-18T00:00:00Z

    Fanatics has opened a German office in Hamburg. It is headed up by Joachim Hilke, former general manager of HSV and Sportfive.

  • News briefs

    Fanatics has signed a ten-year agreement with the Welsh Rugby...

    2018-02-10T00:00:00Z

    Fanatics has signed a ten-year agreement with the Welsh Rugby Union (WRU) which gives Fanatics exclusive rights to operate the re-designed flagship store on Westgate Street in Cardiff, the existing concourse units within Principality Stadium in Cardiff, and the official online store at http://store.wru.co.uk. Fanatics will introduce two new rapid ...

  • News briefs

    Fanatics, the leading American supplier of licensed sports merchandise, has...

    2017-10-16T00:00:00Z

    Fanatics, the leading American supplier of licensed sports merchandise, has appointed Steve Davis, a global e-commerce veteran, as president of Fanatics International. He was formerly the chief executive of a digital fast-fashion retailer, Rue La La. His task will be to expand the company's vertical retailing model into a global ...

  • Short stops

    VF Corp.'s sale of Majestic to Fanatics has been completed...

    2017-05-18T00:00:00Z

    VF Corp. 's sale of Majestic to Fanatics has been completed

  • News briefs

    Under Armour, Fanatics and Major League Baseball (MLB) have signed...

    2016-12-26T00:00:00Z

    Under Armour, Fanatics and Major League Baseball (MLB) have signed a 10-year partnership that makes Under Armour (UA) the official uniform provider to MLB. The agreement marks UA's first-ever uniform deal for a professional league. The partnership will begin in the 2020 MLB season. Majestic Athletic, which has long been ...