All Fanatics articles
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ArticleFanatics signs multi-year global deal with Max Verstappen
Fanatics and Max Verstappen unveil a global partnership covering licensed merchandise, trading cards and a new online store launching in 2026.
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News briefsFanatics to run FIFA 2026 retail
Fanatics will exclusively manage retail operations at FIFA World Cup 2026 stadiums and fan festivals across North America.
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News briefsFanatics partners with Football Australia
Fanatics and Football Australia have signed a distribution partnership to give fans access to CommBank Matildas and Socceroos merchandise worldwide.
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News briefsPlayboi Carti, Mitchell & Ness unveil NBA line
Rapper Playboi Carti has teamed up with Mitchell & Ness, Fanatics and Complex for a bold NBA-inspired streetwear collection.
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News briefsLululemon x NFL premium fan gear debuts
Lululemon enters the sports-fan market with its first NFL-licensed collection, partnering with Fanatics to bring premium gameday wear to all 32 teams. Collection available as of Oct. 28.
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News briefsFanatics expands its partnership with the NFL
The merchandise giant has become the official partner of the NFL’s upcoming 2025 games in Dublin and London.
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News briefsFanatics launches advertising division ahead of NFL season
The digital sports platform teams up with veteran exec Jeremi Gorman to drive new ad strategies across commerce and content.
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News briefsFanatics involved in apparel sales case in Australia
“This ruling will have a very minor effect on our business and our ability to serve our partners in Australia,” Fanatics´ spokesperson commented on the court judgment.
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News briefsChelsea and Fanatics expand partnership after strong growth
The Premier League Club grants Fanatics extended rights and responsibilities.
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ArticleFanatics and FC Internazionale in long-time partnership
The companies will implement Fanatics’ vertical commerce model, local expertise, and global infrastructure, to raise the sell-through of FC Internazionale products worldwide
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News briefsNike reverses course on MLB uniforms
The Oregonian giant is relegating last season’s kerfuffle to history.
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News briefsCastore hires ex-Fanatics manager as new Chief Commercial Officer
Castore has appointed Danny Downs as its new Chief Commercial Officer, formerly General Manager of Fanatics International.
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News briefsWorld Rugby and Fanatics team up on global merchandise deal
The wide-ranging agreement aims to make merchandise more accessible to rugby fans worldwide.
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ArticleLululemon partners with Fanatics and NHL
Lululemon has, for the first time, in partnership with Fanatics, made the official apparel collection for NHL.
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News briefsTrevor Edwards joins Fanatics’ Board of Directors
The former Nike, Inc. President also serves as a Director at VF Corporation.
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News briefsFanatics and FA extends partnership in merchandise sales
As part of the deal, Fanatics said it would retain e-commerce rights with the FA.
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News briefsJuventus and Fanatics sign merchandise partnership
Serie A football club Juventus and Fanatics, a digital sports platform and a global leader in licensed sports merchandise, have announced a wide-ranging partnership in e-commerce, retail, manufacturing and licensing. Fanatics will manage all aspects of Juventus’ merchandise offering worldwide. The new partnership will run until the end of the ...
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News briefsNike confirms uniform changes to MLB owners
In his address to Major League Baseball (MLB) club owners on May 23, Commissioner Rob Manfred said, according to The Athletic, that Nike had long acknowledged the trouble with this year’s uniforms. The uniforms were manufactured to Nike’s specifications by Fanatics, and the trouble, as we reported in April, includes ...
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News briefsFanatics secures retail and merchandising partnership with golf’s R&A
Fanatics has secured an extensive omnichannel retail and merchandising partnership with the R&A, the governing body for golf outside of the USA and Mexico. This long-term agreement encompasses e-commerce, event and physical retail, memorabilia, and licensing rights for The Open and AIG Women’s Open. Under the deal, Fanatics will manage ...
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News briefsMLB uniforms to change again, Players Association claims
Nike will be making changes to this year’s maligned uniforms for Major League Baseball (MLB) by the start of next season. The MLB Players Association has stated in a memo, seen by The Athletic, NBC News and ESPN, that designer Nike and manufacturer Fanatics will be restoring the large lettering ...
