Brands that sponsor the Ladies Professional Golf Association (LPGA) are gaining up to a 400 percent return on their investment, according to a report from global sports and entertainment intelligence platform SponsorUnited.
The report was compiled using SponsorUnited’s proprietary platform, based on data from 1,200 brands, 75 athletes and nearly 780 social posts from Jan. 2019 through April 2023.
The number of active brands across LPGA tournaments, official partners and athletes has doubled since 2019, and the number of LPGA Tour athletes has jumped by more than 1,000 percent over the same period, according to the report. Among LPGA sponsors, the financial category has emerged as the most active this year, with deals up by 12 percent compared to the previous year. Food products, business services, consumer products and technology have also emerged as active sectors this year.
Rolex has been found as the most active brand across LPGA tournaments, followed by Aon and Epson. Titleist, Callaway and Ping ranked as the top three brands that sponsored women’s golf athletes.
The report also found that 83 percent of LPGA sponsors are actively promoting diversity and inclusion in their activations.
