All Golf articles
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News briefsCallaway appoints new Managing Director and President for EMEA region
Callaway has named Ben Sharpe as the new Managing Director and President for the EMEA region, effective May 1, succeeding Neil Howie, who retires at the end of 2024 after 26 years with the company. Sharpe, a seasoned leader in the global golf industry, previously served as Chief Franchise ...
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News briefsEcco releases golf shoe with YouTuber and influencer Rick Shiels
Ecco Golf joins forces with golf YouTuber Rick Shiels to unveil an exclusive edition of the Biom C4 shoe. Limited to 500 pairs, this collaboration “captures Shiels’ personal style” and will be exclusively available on the brand’s website. The shoe incorporates Shiels’ logo on the heel and ...
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News briefsE-comm star leaves J.Lindeberg, starts his own agency
After bidding farewell to J.Lindeberg, industry expert Andreas Koschnike is embarking on a solo journey, focusing on retail, e-commerce, and branding under the banner of Accexe AB. Reflecting on the past two years on LinkedIn, Koschnike highlighted achievements at J.Lindeberg, such as bringing the e-commerce division in-house, fostering growth despite ...
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News briefsTaylorMade unveils junior golf sets
TaylorMade is making a significant foray into the market for dedicated junior sets. The company’s core engineering team has developed clubs for younger players with a clear emphasis on performance and supportive features. All clubs in the set have been designed to help players build correct foundations from an early ...
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News briefsA new women’s pro golf tour in the UK
Sarah and Adam Walker are launching the Ladies Pro Series, a new tour in the UK that aims to increase the professional playing opportunities for female golfers. Ladies Pro Series is open to female professional golfers paired with an amateur (male or female) with a maximum playing handicap of 28 ...
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News briefsSun Mountain Sports strengthens sales force
Montana-based Sun Mountain Sports has expanded its sales force with the addition of two seasoned territory sales representatives, Chivonne Wilson for North Florida and Tom Funderburk for Oklahoma and Arkansas. They join a team of over 40 sales reps covering the US and Canada. “We are thrilled to welcome these ...
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News briefsFamous non-golfers among PGA Tour Enterprises’ investors
As we have been reporting, the PGA Tour struck a deal with the consortium known as Strategic Sports Group (SSG) to found PGA Tour Enterprises in January and disclosed the member of the venture’s board of directors earlier this month. The PGA Tour has now confirmed a piece in the ...
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News briefsPGA Tour Enterprises unveils board of directors, with Tiger Woods as Vice President
PGA Tour Enterprises, the recently established commercial venture under PGA Tour’s control, has unveiled the names in its 13-member board of directors, effective immediately. The new board comprises six current PGA Tour players-directors – Patrick Cantlay, Peter Malnati, Adam Scott, Webb Simpson, Jordan Spieth and Tiger Woods – as well ...
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News briefsBen Sherman launches inaugural golf apparel range
Source: Ben Sherman British heritage menswear brand Ben Sherman is entering the golf apparel market with its first golf-focused collection. The company has also announced the signing of American pro golfer and PGA Tour player Denny McCarthy as its first tour ambassador. The new golf apparel ...
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ArticleJ.Lindeberg steps into golf shoe market
Golf, a sport steeped in tradition with roots tracing back to the 1800’s, has always upheld strict standards, particularly when it comes to attire. However, a significant shift in golf fashion occurred around the year 2000, leaving an enduring impact on the sport’s sartorial landscape. Leading the charge was the ...
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News briefsEngland Golf signs IWG’s “Brighton plus Helsinki Declaration”
England Golf, the governing body for amateur golf in England, has announced that it has signed the International Working Group (IWG) on Women and Sport’s “Brighton plus Helsinki Declaration.” It is the first golfing body in the U.K. to do so, claims England Golf. The Declaration was signed by England ...
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ArticleTiger Woods unveils Sun Day Red apparel brand
After years of collaboration with Nike, Tiger Woods presents his new apparel brand.
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News briefsAdidas partners with neuroscientists to examine pressure in sports
Adidas is stepping up to help athletes navigate high-pressure moments in sports. The company has teamed up with sports neuroscientists at Neuro11 to understand how pressure affects players of football, basketball and golf during critical moments like penalty shootouts, clutch putts and must-make free throws. Adidas athletes Emiliano Martínez, Ludvig ...
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News briefsNew golf simulation of “nearly” all courses set to launch
Ever dreamt about being able to play your local course in a digital world? Well, TruGolf may give you and a world of golfers that opportunity.
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ArticleDone deal: PGA Tour announces investment agreement with Strategic Sports Group
It’s official. After weeks of speculation, the PGA Tour has announced a partnership with the Strategic Sports Group (SSG), a consortium of investors and sports franchise owners, to infuse $3 billion into the Tour. This agreement will establish PGA Tour Enterprises, a commercial venture under PGA Tour’s control. Players will ...
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News briefsGolf management software emerges in Spain
Golfmanager, the company behind an eponymous golf-course management system, expects to generate €2 million in revenues this year, according to Palco23. At the moment, it is breaking even overall, even if operating in the red for periods during the financial year, and its founders’ philosophy is to reinvest profits. The ...
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News briefsPGA Tour nears $3 billion deal
According to Bloomberg, the PGA Tour is on the verge of finalizing a massive deal with Strategic Sports Group (SSG) that could generate $3 billion for the PGA Tour. The deal has nothing to do with Saudi Arabia’s PIF and is unrelated to LIV or the DP World Tour. SSG, ...
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News briefsJ.Lindeberg outfits US golf teams at Paris Olympics
During the upcoming Olympic Games in Paris, France, this summer, the US men and women golf teams will don apparel from a non-American brand, Swedish J.Lindeberg. The unveiling of the athletes’ outfits took place at the PGA Show in Orlando, Florida. The clothing line is crafted using innovative fabrics such ...
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News briefsGrant Knudson becomes president at Sun Mountain
US manufacturer of golf equipment Sun Mountain Sports has brought on Grant Knudson as the President and Chief Brand Officer to lead the global commercial strategy focusing on sales, marketing and product innovation. With nearly 20 years of experience in the industry, Knudson joins from his previous role leading the ...
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News briefsGolf in Spain keeps growing
The number of golf federation members in Spain reached nearly 300,000 (298,959) in 2023, 1.8 percent more than the previous year, of which 297,378 amateurs and 1,581 professionals, according to figures from the Royal Spanish Golf Federation (RFEG). Golf in Spain has experienced five years of consecutive growth, achieving a ...
