All sponsorship articles
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News briefsAdidas and Mexico extends kit deal until 2034
Adidas and the FMF (Federación Mexicana de Fútbol Asociación) have jointly announced the extension of their partnership until 2034, reaffirming their commitment to the development of football.
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News briefsSport sponsorship’s growth in Italy is projected to accelerate this year
Sport sponsorship in Italy exceeded forecasts and grew by 1.5 percent in 2023 compared with 2022, reaching €780 million. Growth was primarily driven by Serie A, followed by investments in Lega Basket Serie A, football Serie B and volleyball SuperLega. According to the 23th edition of Il Futuro della Sponsorizzazione ...
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News briefsFESI supports rugby world cup team with a difference
The Rugby World Cup may have kicked off in Paris on Friday, but last week also saw the culmination of another rugby competition: The Parliamentary Rugby World Cup. Taking place at the Stade de la Faisanderie in Paris, the final game was between the UK Parliament rugby team and ...
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News briefsNew Balance signs its first female basketball athlete
New Balance has signed its first female basketball player. The 4xAll-American, WBCA Defensive Player of the Year and FIBA 3X3 World Cup MVP, Cameron Brink has signed with the brand, with New Balance saying, “Cameron’s ability to dominate on the court, give back to the sport, and inspire female athletes ...
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News briefsLPGA sponsors reap up to 400% return on their investment, suggests new report
Brands that sponsor the Ladies Professional Golf Association (LPGA) are gaining up to a 400 percent return on their investment, according to a report from global sports and entertainment intelligence platform SponsorUnited. The report was compiled using SponsorUnited’s proprietary platform, based on data from 1,200 brands, 75 athletes and nearly ...
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Infographics & DataBrand standings at the end of the FIS 2022/23 season
To mark the end of the ski season, we’re sharing the brand standings of the FIS Alpine 2022/23 competition and discuss why brands sponsor winter sports.
